Content Strategy


The UBC IT Web Services team can work with you to ensure your web content meets your business needs as well as user goals, creating strategies to keep content relevant and accurate. Through competitive analysis, user research, and other tools, we ensure that your content is useful, usable, and current for website visitors.

Features & Benefits

Our clients choose us because we offer:

  • Achievable targets for success measures
  • Evaluation of the effectiveness of your content
  • Guidance for establishing business goals and improving conversion rates
  • Creation of a governance model to determine who is responsible for delivering content
  • Expertise in information architecture
  • Rates that are cost recovery and not profit driven

Getting Started

  • Contact us to schedule a meeting to discuss content strategy.


  • Content Strategy support is available during business hours, Monday to Friday

  • If you experience any problems, contact the IT Service Centre Help Desk