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Updated: 9 years 3 weeks ago

Sunset review: Flawed and not always fun, but also smart, daring, and worth playing

Sunset is the sort of game we need more of.

But that doesn’t mean it’s flawlessly designed. Or even that you’re going to have much fun playing some of the time.

Similar to 2013’s excellent Gone Home, it’s a first-person exploration game. You’re not going to shoot people or solve puzzles. Instead, player agency is focused on moving around, interacting with objects, and triggering events that spur on a gradually unfolding story.

That story concerns an African American woman born and raised in Baltimore named Angela Burnes. She’s travelled to – and, thanks to the local regime, is now stuck in – the fictional South American country of Anchuria circa 1972. Trained as an engineer, she finds herself working as housekeeper to a mysterious, wealthy, well-connected man named Gabriel Ortega. Angela looks after his lavish downtown penthouse as civil war breaks out and is openly waged in the streets below.

Tale of Tales

It’s a curious concept for a game.

Angela arrives at the apartment at five o’clock each day, the sun already well into its descent. It’s fully set by the time she leaves, an hour later. There’s usually a list of things that Gabriel needs done during those 60 minutes posted to the elevator wall. She may need to iron, wash the windows, clean up a mess from the night before, or drain the pool.

Each task takes just a single click, but you’ll need to hunt down its location in the suite before you can click it. Plus, tasks consume time. The quicker you get them done, the more time Angela has to curl up in a comfy chair and write in her diary, or wander around looking for other stuff to do – like maybe jot a quick response to one of Gabriel’s notes, gradually building their relationship the only way she can (he hired Angela without meeting her, and is never home when she’s there).

And so each day goes over the course of nearly a year. The challenge faced by developer Tale of Tales is in keeping this repetition interesting over the course of the game’s five or six hour duration.

They only partially succeed.

Tale of Tales

The apartment itself is dynamic, subtly sophisticated, and beautiful. It starts off completely empty – Many of Angela’s early tasks involve setting up furniture and unpacking boxes – and slowly evolves into a lived-in space filled with beautiful retro modernist furniture (imagine the space station chairs in 2001: A Space Odyssey) and technology fully deserving of our interest and examination. This evolving space is the unsung star of the game.

Angela, on the other hand, feels erratic and muddled by comparison. Her monologues and diary entries cover interesting subjects; the country’s upheaval, her brother’s rebellious nature, her thoughts on growing up black in Western society, her emergent fascination with her beguiling, charming employer. But while these thoughts and themes are provoking on their own, they never quite coalesce into a clever whole. She simply pours out her feelings, often disconnected and without resolution, and we listen.

And she does so a very non-colloquial, almost academic way, relentlessly peppering her speech and journal entries with terms and metaphors that feel unnatural and forced. It made me feel like I was listening to a nervous grad student lecturing on Nietschze and Bacchus. It’s hard to listen to and at times can even be difficult to parse.

What’s more, Angela would often start off on new and sometimes alarming topics without introduction or explanation, making me feel as though I’d missed something – perhaps a radio broadcast on the stereo, a note from Gabriel, or a newspaper headline. I felt as though I was constantly catching up, that I wasn’t getting the full story. I’m still not sure if I missed things or if the narrative was purposefully designed to be disconcerting.

The biggest problem, though, is simply the routine of showing up, doing chores, and writing a diary entry day after day. After my 30th or 40th trip to the penthouse it really started to drag. This feels like a tale that could have been told more effectively – and more engagingly – in two or three hours rather than five or six.

Tale of Tales

But I said at the start that Sunset is the kind of game that we need more of, and I meant it.

Despite its issues, it has worthwhile ideas that it wants to communicate. Stories about African American women are rarely told in video games, and I’m not aware of any that attempt to dive so deeply into their heroine’s mind. And in exploring a small but influential country’s civilian uprising the writers examine everything from the role of art and culture (or lack thereof) in authoritarian regimes to ’70s-era American foreign policy – which will seem all to familiar to modern audiences.

More than that, Sunset is that rare game endeavours to challenge players to be entertained by something other than action. It wants us to engage a higher level of our minds, the part reigned by curiosity, empathy, and analytical thought. It doesn’t always completely succeed, but it has several emotionally powerful moments – like Angela learning of her brother’s arrest, or finally gleaning the meaning of Gabriel’s obsession with art – that work wonderfully and will stay with you in ways most other sorts of games simply don’t.

I wanted to like Sunset more than I did, but I’m still happy to have played. And I hope more game makers are brave enough to venture similar undertakings. Because the only thing better than a good story is a good story that’s interactive.

Jack Dorsey gets his Steve Jobs moment in return as Twitter Inc CEO

Jack Dorsey is following in the footsteps of his Silicon Valley idol — Steve Jobs.

Named Twitter Inc.’s interim chief executive officer on Thursday, Dorsey returns to a job he had until being pushed out in 2008 from the firm he helped create. Similarly, Jobs returned to Apple as interim CEO in 1997 after being forced out in 1985, and guided the company to create the iMac, iPhone and iPad.

Dorsey, 38, demurred when asked during an interview whether he’s interested in becoming Twitter’s permanent CEO. “It’s really up to the search committee and they’re going to look at internal and external candidates,” he said.

His return signals that Twitter is looking for a leader who can inspire confidence in the company’s product vision, after a slew of leadership changes in the past five years, slower growth than anticipated and advertising efforts that have failed to gain traction.

Dorsey’s passion for Twitter, the social-media company which he helped start in 2006 with Evan Williams and Biz Stone, has been evident. Even while running Square Inc., a digital- payments company he co-founded in 2009, Dorsey has stayed active as Twitter’s chairman, serving as adviser to outgoing CEO Dick Costolo, who took the top post in October 2010. The pair meet over dinners most weeks on Tuesdays at Zuni Café near the company’s San Francisco headquarters.

Dorsey recommended that Twitter acquire Vine, the short- video sharing application, to complement Twitter’s 140-character messages and helped oversee product development in 2011-2012 before leaving to focus on Square.

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“I have a lot of context for what the company’s doing around the product and the service, and I don’t anticipate any changes in strategy or direction,” Dorsey said in the interview.

Dorsey tends to lead in terms of big ideas and grand visions. In operational meetings, he leans toward discussing philosophical positions on a product’s purpose, as opposed to going through a checklist of action items.

Dorsey’s emulation of Jobs was highlighted in the book “Hatching Twitter” by Nick Bilton about the company’s beginnings.

“Dorsey began casting himself in the image of Steve Jobs, calling himself an ‘editor,’ as Jobs referred to himself, and adopting a singular uniform: a white buttoned-up Dior shirt, blue jeans and a black blazer,” Bilton wrote, according to a 2013 excerpt in the New York Times.

Much of the story of Twitter’s early days involves conflict among the founders. Dorsey’s relationship with Williams grew so strained that Williams pushed him out of the CEO role. Dorsey kept his chairman title, but it was seen as ceremonial.

After Dorsey lost his position as CEO, he felt that he had something to prove

“After Dorsey lost his position as CEO, he felt that he had something to prove,” according to a 2013 profile in the New Yorker magazine. “As some Silicon Valley skeptics saw it, Dorsey had lucked into one good idea, programmed some simple code, bumbled along as the company surged to success, then claimed more credit than was his due.”

Dorsey and Jim McKelvey set about to develop a portable credit-card reader. They created Square in 2009 and it quickly grew, with a funding round late last year valuing the company at US$6 billion. Square now has more than 1,000 employees, Aaron Zamost, a spokesman for the company, said in an e-mail.
Starbucks Corp. invested US$25 million in the payments provider in 2012 and began using Square’s services in 7,000 of its stores.

Square said in December that one in four active U.S. credit or debit cards paid with Square last year and its businesses get more than 1 billion customer visits.

Despite the fast growth, Square has struggled. Doubts linger about its growth prospects as similar devices flood the market and larger rival PayPal spins off from parent EBay Inc. to become a stand-alone payments company.

“Square is running out of runway which may be part of the reason Mr. Dorsey will have more time to spend at Twitter,” Gil Luria, an analyst at Wedbush Securities Inc., said in an e-mail.

— With assistance from Spencer Soper in San Francisco.

Bloomberg.com

BlackBerry Ltd may put Android system on new device as market share shrinks: sources

TORONTO — BlackBerry is considering equipping an upcoming smartphone with Google Inc.’s Android software for the first time, an acknowledgement that its revamped line of devices has failed to win mass appeal, according to four sources familiar with the matter.

The move would be an about-face for the Waterloo, Ontario-based company, which had shunned Android in a bet that its BlackBerry 10 line of phones would be able to claw back market share lost to Apple’s iPhone and a slew of devices powered by Android.

The sources, who asked not to be named as they have not been authorized to discuss the matter publicly, said the move to use Android is part of BlackBerry’s strategy to pivot to focus on software and device management. BlackBerry, which once dominated smartphone sales, now has a market share of less than 1 per cent.

It is not clear whether a move to use Android would spell the end of the company’s BlackBerry 10 line of devices that were initially launched to much fanfare in early 2013. After positive early reviews, the late-to-launch BlackBerry devices haven’t competed well with Android or Apple, mainly due to a lack of big name apps.

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“We don’t comment on rumours and speculation, but we remain committed to the BlackBerry 10 operating system, which provides security and productivity benefits that are unmatched,” said the company in an email.

A Google spokeswoman declined to comment.

BlackBerry chief executive John Chen is banking on the company’s new device management system, BES12, that allows corporate and government clients to not only manage BlackBerry devices on their internal networks, but also devices powered by Android, Apple’s iOS platform and Microsoft Corp’s Windows operating system.

One of the hurdles it faces in that transformation is convincing big customers that its device management software works across many different platforms.

Two sources said that by launching an Android-based device of its own, BlackBerry would be sending a signal to skeptics that it is confident that the BES12 system can not only manage, but also secure smartphones and tablets powered by rival operating systems.

BlackBerry will probably use Android on an upcoming slider device that is likely to be released this autumn, two sources said. The slider will combine a touch screen with a physical keyboard that users can use if they prefer.

BlackBerry briefly showed off the slider device on stage at Mobile World Congress in Barcelona in March, but it has provided little detail on it since then.

By making an Android device that boasts a large touchscreen and a physical keyboard, BlackBerry hopes to snag a niche in the touchscreen-dominated Android market. The device may attract those still using older BlackBerry keyboard handhelds but who want access to the larger app options Android offers.

HARDWARE CONUNDRUM

Two sources said that if BlackBerry moves forward on a plan to launch an Android device, it could come with some of the patented features in its BlackBerry 10 operating system.

In March, BlackBerry announced that it planned to deliver its patented security, productivity and communication tools to any mobile device running iOS, Android or Windows.

The company, which a while ago opened its popular BlackBerry Messaging app to those using rival operating systems, has said it plans to offer more in-house features on rival devices, including BlackBerry Hub and the predictive text capabilities of its virtual keyboard.

Chen in March said the company was still committed to its own devices business.

Since that time however, BlackBerry has cut headcount in its hardware unit even further. The company, which at a 2011 peak employed 17,500 people and in February was down to 6,225, said last month that it was making further cuts on the device side, without providing any numbers.

© Thomson Reuters 2015

Twitter Inc’s Dick Costolo stepping down, Jack Dorsey to return as interim CEO

Twitter Inc said Dick Costolo is stepping down after almost five years as chief executive and will be replaced by co-founder Jack Dorsey on an interim basis.

The company’s shares rose 7.7 per cent to US$38.60 in after-market trading on Thursday.

Costolo, who will step down on July 1, will continue to serve on the board, the company said in a regulatory filing.

Costolo has agreed to cancel all of his remaining unvested equity in Twitter after July 1.

Dorsey, who will continue to serve as CEO of Square Inc, has served as Twitter’s president and CEO from May 2007 to October 2008. The San Francisco company says Dorsey, 38, will be interim CEO while it looks for a replacement.

Twitter announced the move in a press release Thursday and Costolo also tweeted the news through his own account.

Costolo, 51, will stay on Twitter’s board of directors. He has been a director since September 2009 and became CEO in October 2010.

Our CEO, @dickc, will step down as CEO, and we’ll welcome @jack as Interim CEO on July 1 #TWTRannouncement: http://t.co/q8Ygg91jzc

— Twitter (@twitter) June 11, 2015

Welcome back, @jack !! https://t.co/3papmyUKg0

— dick costolo (@dickc) June 11, 2015

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© Thomson Reuters 2015, with files from The Associated Press

Facebook Inc-owned VR headset Oculus Rift will ship with an Xbox One controller, thanks to new Microsoft Corp partnership

Microsoft Corp. has announced a partnership with Oculus that will ensure every Oculus Rift virtual reality headset comes with an Xbox One gamepad.

Facebook Inc., which purchased Oculus for $US2 billion last March, plans to launch the Oculus Rift during the first quarter of 2016, and intends to focus the headset on both gaming and communication.

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“We believe we’ll be able to create state of the art virtual reality experiences with the Oculus Rift on top of Windows,” said Microsoft’s head of Xbox, Phil Spencer, during a pre-E3 Oculus press conference on Thursday.

Oculus Rift is set to work natively with Windows 10 and will allow users to stream Xbox One games directly to the headset. Microsoft making the decision to back Oculus has been seen as a strange by some because the company is preparing to release an augmented reality headset dubbed HoloLens.

However, HoloLen’s focus on augmented reality experiences is decidedly different from the direction Facebook is taking Oculus, and Microsoft’s Xbox One does not have a traditional virtual reality headset being developed for it like Sony’s Project Morpheus.

A wireless controller adapter that allows users to use the Xbox One’s gamepad with a PC, is expected to launch later this year.

With files from Bloomberg.

Inside the Toronto headquarters of 500px: Open spaces, a photo studio, puppies and more

The Financial Post tours the offices of tech companies for a behind-the-scenes look into Canada’s startup scene.

Company: 500px

Location: Toronto, Ont.

Founded: 2009

Number of employees: 50

Other offices: New York, San Francisco

Their office design: “By breaking the barriers and keeping an open concept space for both employees and executives, we want the team to have random interactions — a key to sparking new ideas.” — Evgeny Tchebotarev, co-founder and chief photography officer

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Massive Chalice review: Heroes die. Deal with it.

About 50 years into Double Fine’s Massive Chalice, a centuries-spanning game of fantasy-themed turn-based tactics, I realized that I was going to need to learn to let go.

That’s because of its clever take on the concept of “permadeath”; a game mechanic that makes most characters – even heroes – mortal. When they die they’re gone forever.

It’s far from the first game to implement the idea, but most others – especially in the turn-based strategy camp – make it possible (and even sometimes easy) to shepherd your favourite characters through the game from start to finish, either by reloading saves when they die or by keeping them out of the most dangerous situations.

Massive Chalice offers similar freedoms, but they make little difference in terms of keeping your battlers alive. That’s because they’re human and have a human lifespan. No matter how protective you are of your favourite warriors, they will eventually die of natural causes, anywhere from the age of around 40 to – if they’re really lucky – somewhere up in their mid-80s.

It’s a wonderfully sly way to move players away from the practice of saving every few minutes and reloading whenever things take a turn for the worse. It still sucks when powerful warriors die on the battlefield, but hey, they were going to go anyway. Better a quick, honourable death than one of sickness in bed, no?

Plus, your best warriors can bequeath powerful personal relics to their surviving family members, which means some of their power lives on after they die. Nothing like a little tangible legacy to brighten the mood at a vigil.

Double Fine Productions

Of course, this novel system also has its downsides.

Unlike other games in which permadeath plays a role – like, say, Intelligent System’s terrific Fire Emblem series – the heroes in Massive Chalice haven’t really any personality. They just aren’t around long enough. That makes caring for or taking an interest in them for any reason other than their battle prowess pretty unlikely.

Rather than hone in on individual heroes, Double Fine places the narrative focus on a nameless, faceless immortal commander inhabited by the player. The story – a pretty standard bit of fantasy fare about an encroaching evil called the Cadence that nips at the borders of a small continent – sees this commander summoned by the game’s titular enormous goblet. The chalice is set in the realm’s primary palace and is the place from which two voices, male and female, emanate to provide explanations, guidance, and the occasional joke. They serve as your only constant companions throughout the game.

Perhaps sensing a lack of satisfying exposition and character development, the writers have tossed in the occasional choose-your-own-adventure style twist wherein one of your heroes approaches with an issue that requires executive action. One might be interested in joining a 12-year-long tournament that would remove him or her from your retinue and could possibly result in death. Another might present you with a device he or she’s invented, the purpose of which is unknown. You must decide whether to destroy it, turn it on, or toss it into the magical chalice and see what happens (I strongly recommend that last option, by the way).

These quick little episodes make for engaging distractions and help make heroes into something more than names and ages. I wish there were more of them.

Double Fine Productions

Between battles – which happen every decade or so – a metered timeline scrolls across the screen marking off various events, including the deaths of old characters, births of new ones, and the completion of years-long armour and weapon research efforts and ambitious construction projects.

Indeed, a key part of the experience is managing all of these non-combat activities – especially your kingdom’s various families.

If you build a keep on a new parcel of land you need to withdraw one of your warriors from active duty and make him or her the regent, then choose another to marry him or her so they can produce babies.

It’s a surprisingly complex undertaking that involves analyzing not only the potential mates’ ages and fertility (you can, by the way, install same-sex couples as region rulers, though they won’t produce any offspring), but also the personal traits they might pass on and their battle disciplines and how they combine. This determines the sorts of warriors the keep will produce.

Fail to pay adequate attention to these details and you may find within a few short decades that you aren’t producing enough heroes to fill all available posts (other buildings besides keeps, such as the research-speeding Sagewright Guild, require heroes, too); that you haven’t enough warriors to take into battle when the Cadence attacks; or that all of your warriors are close-quarter fighters rather than a proper mix of ranged and melee combatants, which will make battles a lot harder.

Double Fine Productions

And that finally brings us to combat, the thing that, in most turn-based strategy games, makes or breaks the experience, but which plays a slightly less important role here given all the novel stuff Double Fine has us getting up to on the world screen.

And that’s good, because while Massive Chalice‘s combat is competent, it’s also kind of uneven.

Battles begin with an alarm alerting players that the Cadence is invading two or more borders. Players can pick which attack to repel based on the type of enemies spotted, the potential reward for victory, and how badly that particular bit of their empire needs protecting. Choose not to defend one area a few times in a row and it will be swallowed by evil.

Then you need to choose five heroes – assuming you have at least five available – and make sure they’re properly outfitted with the right armour and weapons for the job, plus spend earned skill points on special abilities, like an arrow shot that clears the fog of war. Once chosen they’ll all hop into the chalice and get zapped to the battlefront where the fighting begins.

The combat interface is a snap to learn: pick a hero, select a tile to move to, and choose to attack an enemy if you can. Each turn consists of two actions – movement and attack (or item use) – though you’ll lose the second action if you opt to travel beyond the orange zone defining your attack area.

All of this should prove pretty familiar for anyone who’s played these games before. It’s straightforward, rewards strategic planning, and is nicely executed.

Except when it’s not.

Double Fine Productions

Double Fine chose to procedurally generate battlefield maps, which makes for some puzzling layouts that can result in players randomly spawning near a huge horde of enemies or, conversely, make it a chore to find stragglers roaming around in the fog of war near the end of a match.

I actually encountered one map that seemed all but unwinnable. It was keep battle, in which the Cadence tries to kill off the local regent and destroy the castle and any trainees within. My cadre of seasoned, well-equipped heroes spawned on the opposite side of the map from the keep’s two masters, and no matter what I did (this was one of few battles I felt the need to keep restarting to see if I could figure out how to avoid disaster) I couldn’t get to them before multiple hordes of foes descended upon and murdered them.

This sort of unintentional misbalancing pops up in other places, too. For example, things start of kind of hard due to the immediate introduction of some admittedly cool and imaginative but surprisingly challenging enemies that do things like explode and damage all nearby characters.

Then, once you make it past the first few battles and into the middle part of the game where you can really begin building up your kingdom, things start to become weirdly easy for maybe 150 years or so. Some powerful enemies show up – including one that ages your characters with each hit (a wonderfully clever idea for an attack, given the game’s theme) – but you ought to be well equipped to handle them, as well as easily replace any lost heroes.

It’s not until the final act that things seem to become properly and fairly challenging. I’ll admit I played on Normal, and that harder difficulties could result in a better balanced experience, but I was nonetheless a little disappointed that combat didn’t remain consistently engaging from start to finish.

Double Fine Productions

The thing you can always count on with Double Fine is a game that defies expectations. Regardless of genre, the American indie studio’s designers always find ways to meaningfully shake things up in terms of both action and narrative, and this unusual generational take on turn-based strategy is no exception.

More than that, the developer is refreshingly and reliably egalitarian in all its work. Its library of games contains little in the way any sort of gender, race, or age bias – a true rarity within the medium. And Massive Chalice – with its dual-gendered cup, regents of all ages and both sexes, and heroes with a variety of skin tones – is perhaps the studio’s best example of diversity and representation yet. It’s welcomes all players.

All of this should be more than enough reason for strategy fans to give Massive Chalice a go. I’ve had a fine time with it.

But I can’t help but think of the game it could have been with just a little more sanding applied to its rougher edges.

Rupert Murdoch to step down as 21st Century Fox CEO, son James will take over, source says

Rupert Murdoch is preparing to step down as chief executive officer of 21st Century Fox Inc. and will hand the CEO title to his son James, according to a person familiar with the matter.

While it’s unclear whether a reorganization would happen this year or at the start of 2016, Murdoch would stay as chairman, CNBC said earlier, citing unidentified sources close to the family. An announcement is expected in the near-term, the cable channel said.

“The matter of succession is on the agenda at our upcoming, regularly scheduled board meeting,” Fox said in a statement, without elaborating.

–With assistance from Rob Golum in Los Angeles.

Bloomberg.com

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Microsoft Corp reveals gigantic US$20,000 84-inch Surface Hub

Revealing its price tag for the first time, Microsoft Corp. will sell a bigger version of its new, wall-mounted video-conferencing and digital whiteboard device for US$20,000, making it the most expensive product in its hardware line-up, the software company said on Wednesday.

Orders start July 1 for the Surface Hub, which Microsoft hopes will become a fixture in meeting rooms around the world. It will run a custom version of Windows 10, Microsoft’s new operating system due out in late July. Deliveries will start in September.

Despite the hefty price tag, Microsoft is betting that the Surface Hub will appeal to businesses that are used to spending multiples of that amount on conference room facilities.

“The theoretical market may be much bigger than the actual market,” said JP Gownder, an analyst at tech research firm Forrester. He said the device likely will not be an instant hit with businesses, but should appeal to companies where collaborative work is important, such as product design or marketing and advertising.

Integrating video-calling and note-taking onto a touch screen, the Surface Hub traces its roots back to products made by Perceptive Pixel, an Oregon-based company Microsoft bought in 2012. Microsoft unveiled a prototype of the new device in January.

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It is the latest step in Microsoft’s foray into high-tech hardware, starting with the launch of the Surface tablet in 2012 and the purchase of Nokia’s handset business last year.

An 84-inch screen version will sell for US$20,000. A smaller 55-inch version will sell for $7,000.

The Surface Hub will “pay for itself and make money” said Mike Angiulo, who runs Microsoft’s devices group.

Angiulo would not reveal how many Surface Hubs are being produced, but said there was a large potential market of millions of conference rooms used by organizations worldwide.

There is no clear market segment for the Surface Hub, which blends elements of video conferencing systems such as those made by Cisco Systems Inc and digital whiteboards made by Panasonic Corp and others. The only directly comparable product is the Mondopad, made by InFocus, which is priced slightly lower than Microsoft’s offering.

The larger Surface Hub model, which is just over 4 inches (10 cm) thick and weighs 127 kg (280 lbs), features the biggest single piece of glass for an electronic product in production, Angiulo said. Microsoft makes the devices in Wilsonville, Oregon.

© Thomson Reuters 2015

Making it pay: Can Pinterest, Instagram and Snapchat convert followers to buyers?

It’s a balance few social media companies, even the kingpins, manage to achieve.

After building loyalty by offering users free services, social media companies eventually have to show investors they’re serious about making money. “You have to convert that audience into sustainable revenue,” says Carmi Levy, an independent tech analyst based in London, Ont.

That conversion will be a balancing act for Pinterest, Instagram and Snapchat, which have just come move forward with new business models. “On the one hand, you want to generate as much revenue as possible from existing online activities,” says Levy. “On the other hand, you don’t want to change the user experience so radically that you drive people away.”

Twitter, LinkedIn and Yelp have seen year-over-year quarterly revenue increase by between 55 and 72 per cent. Yet, just last month, shares fell 20 per cent for each company after they reported net losses. Twitter reported a loss of US$162 million, LinkedIn US$43 million and Yelp US$1.3 million. None of the companies was profitable and only Yelp was able to narrow its net loss.

We look at whether Pinterest, Instagram and Snapchat can generate real income without losing their near 500 million collective users.

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Snapchat

In January, the video-sharing app that allows users to post seconds-long clips that disappear after being viewed, invited advertisers to do the same. Last week, the company’s 24-year-old co-founder and CEO, Evan Spiegel, revealed the strategy behind the ads, as it seeks more deals.

Because Snapchat doesn’t store information from posts, it can’t deploy targeted marketing. Instead, advertisers create commercials, or “stories,” that are shot vertically to fit a smartphone screen. Recent advertisers posting “stories,” include Maybelline New York, and Warner Bros. Pictures promoting its earthquake disaster film “San Andreas.”

While shooting ads for one platform may deter some agencies, people are nine times more likely to watch the entire ad if they don’t have to turn their phone, according to Snapchat.

The company, worth US$16 billion, has raised US$538 million from investors since mid-February while preparing to cash in on its young audience, which includes 60 per cent of all smartphone users between the ages 13 and 34 in the United States. In total, Snapchat can deliver 100 million active users to advertisers.

However, because there is no archived data, advertisers can’t gauge who’s viewing their commercials, losing a valuable analytics measure. Dr. Anatoliy Gruzd, director of the Social Media Lab at Ryerson University, predicts the company’s ad strategy will be less successful than Instagram or Pinterest. “I think (Snapchat) needs to be creative in terms of how they make revenue,” he says, suggesting a subscription-based service may be a better option.

Instagram

Instagram, bought by Facebook for US$1 billion in 2012, announced Tuesday that it’s opening the floodgates to marketers with its “Shop Now” buttons and more ads. Advertisers will target consumers based on search history and demographic factors. The company will also test ads with click-to-buy features.

While the mobile photo-sharing site has remained largely ad-free since its launch in 2010, it did test a small number of big-brand ads in 2013. The trial, which featured companies like Disney, Ben and Jerry’s and The Gap, prompted an angry response from users, some of whom threatened to delete their accounts.

Gruzd says the reaction was no surprise. “When we’re using Instagram, we’re not there to buy something. We’re there to socialize, to share our experiences. It’s difficult for companies to turn that into a purchasing experience.”

However, user numbers grew steadily and Facebook’s stock rose. Based on the apparent success of that trial, RBC Capital Markets estimates the company could bring in an additional US$1.3 billion to US$2.1 billion in revenue in a single year, assuming the new ad strategy is implemented soon.

Facebook intends to generate big money from Instagram. The under-34 group among the 300 million users frequenting the site is attractive to apparel, entertainment and media brands. Facebook’s stock rose US$79.19 to US$82.44 from May 2 to June, during the period Instagram announced its monetization strategy.

Pinterest

The virtual scrapbooking site that lets users create and share “pinboards” filled with items from DIY projects to home décor announced last week it’s adding a “buyable pin” feature. The new button will turn “pins” into potential sales by allowing users to purchase items directly from Pinterest.

The company says items from brands including Macy’s, Neiman Marcus, Nordstrom, Cole Haan, Michaels and thousands of Shopify stores will have the pins.

Pinterest ramped up for buyable pins with a round of funding early this year, which pushed the company’s value to US$11 billion, up from US$5 billion a year ago.

The company, whose site attracts more than 70 million monthly users in the United States, seems the safest bet for investors under its new business model since, as Levy points out, “it won’t fundamentally change how you’ve been using Pinterest all along.”

Since Pinterest was founded in 2010, users have pinned a whopping 50 billion of their favourite things from the site, a 66 per cent increase since last April.

 

Spotify Ltd value tops US$8 billion as investors sink in another US$526 million in latest funding round

Spotify Ltd. received a valuation topping US$8 billion in its latest round of funding as the world’s largest subscription music-streaming service said its number of customers exceeded 75 million.

The company raised money from phone carrier TeliaSonera AB, which said Wednesday it paid US$115 million for a 1.4 per cent stake. Other investors in the US$526 million financing round include Goldman Sachs Group Inc. and Baillie Gifford & Co., the Wall Street Journal reported.

Spotify continues to amass funds as it tries to boost its subscription service before Apple Inc. gains more customers for its updated music offering, unveiled this week. Both Apple and Spotify give users access to more than 30 million songs, and each service costs US$9.99 a month.

“This is a field where you will see a lot of competition and where it’s very clear that Spotify has taken a lead,” TeliaSonera Chief Executive Officer Johan Dennelind said by phone. “We will see more and more shifting towards streaming in music and other things.”

With music purchases shrinking in stores and online, streaming has emerged as the industry’s primary source of growth. Record labels acknowledge its significance, while complaining streaming has failed to replace lost retail sales.

Spotify now has more than 20 million paying subscribers and more than 75 million active users, it said in a statement on its website Wednesday. The company said it has paid more than US$3 billion in royalties to artists and record labels since its start 6 1/2 ago.

Related Albums Pulled

CEO Daniel Ek has tackled criticism from artists who said payments from the music service aren’t trickling down into their pockets. Taylor Swift removed her music from Spotify last year just as her new album was released.

Though Apple remains the largest music retailer in the world, its place as an industry leader is being challenged. More than a quarter of Spotify’s users pay for the ad-free subscription at a time when the music industry’s revenue from streaming is on pace to exceed sales from downloads. Music is the most popular genre on Google Inc.’s YouTube’s video service, which attracts more than 1 billion users a month.

Pandora Media Inc., which runs an ad-supported Web radio, reported 79.2 million active listeners at the end of the first quarter. The company has a market value of US$3.6 billion.

Spotify had been in the process of raising new financing at a valuation of about $8 billion, twice what it was worth when it raised money at the end of 2013, Bloomberg reported April 11. A spokeswoman for Spotify wasn’t immediately available to comment on the most recent funding round.

Spotify is also expanding its partnership with TeliaSonera, working with the Swedish carrier on media distribution, customer and data analysis and advertising.

Ek said last month Spotify will add podcasts and video content to attract more advertising revenue and fend off competition from Apple and Google.

Bloomberg News

SpaceX founder Elon Musk files for permission to beam Internet service from space

Elon Musk’s space company has asked the federal government for permission to begin testing on an ambitious project to beam Internet service from space, a significant step forward for an initiative that could create another major competitor to Comcast, AT&T and other telecom companies.

The plan calls for launching a constellation of 4,000 small and cheap satellites that will beam high-speed Internet signals to all parts of the globe, including its most remote regions. Musk has said the effort “would be like rebuilding the Internet in space.”

If successful, the attempt could transform the L.A.-based SpaceX from a pure rocket company into a massive high-speed Internet provider that would take on major companies in the developed world but also make first-time customers out of the billions of people who are currently not online.

The idea of saturing Earth with Internet signals from space has long been the dream of prominent business tycoons, including Bill Gates in the 1990s. But many of these ventures have run into obstacles that Musk is working to avoid. Musk has his own rocket, and he has said his swarm of satellites will be more efficient and inexpensive than relying on a handful of big devices that are difficult to replace.

Dish Network and DirecTV, for instance, have for years relied on a few older satellites that are cast much farther into space and can only serve specific regions such as the United States. SpaceX’s web of satellites, would wrap around Earth in low orbit, handing off Internet signals to each other to make connections more reliable and to reach more areas.

The filing, made with the Federal Communications Commission late last month, is the first public glimpse into how Musk will move ahead with the project.

Musk isn’t the only billionaire entrepreneur who is pursuing such an idea. Virgin’s Richard Branson has partnered with a company with similar ambitions. Both ventures would have to succeed where many have failed.

Facebook recently abandoned its plan to build a US$500-million satellite that would provide Internet service across the globe, according to tech site the Information.

Related

And a previous effort by a firm called LightSquared to use satellites to provide wireless service fell apart three years ago, despite initial backing from the FCC. Military officials complained at the time that the technology interfered with the radar used by planes — a problem that shouldn’t hinder Musk’s effort, industry officials said.

Musk’s FCC filing proposes tests starting next year. If all goes well, the service could be up and running in about five years.

The satellites would be deployed from one of SpaceX’s rockets, the Falcon 9. Once in orbit, the satellites will connect to ground stations located at three West Coast facilities. The purpose of the tests is to see if the antenna technology used on the satellites will be able to deliver high-speed Internet to the ground without hiccups.

Despite a history of failed satellite ventures, wealthy individuals and companies are pouring fresh funds into exploring satellite-based communications. Google and Fidelity recently invested US$1 billion into SpaceX, in part to support the satellite broadband Internet project.

A company called OneWeb, backed by Virgin’s Branson and founded by Greg Wyler, has similar ambitions: “OneWeb’s mission is to bring the entire world online to improve quality of life and spur economic and national development where it’s needed most,” Wyler has said.

Wyler was also involved in launching O3b Networks, which already has 12 satellites in space, providing Internet to 40 customers, including Royal Caribbean International, the Republic of Congo and the Papua New Guinea University of Technology, an O3b spokeswoman said.

Some analysts say that while the technology appears promising, the basic logistics are difficult to overcome. In the mid-1990s, Teledesic, a company funded by Bill Gates, legendary wireless executive Craig McCaw and a Saudi prince, tried to employ a similar plan to use low-Earth orbiting satellites to provide Internet access. But costs ballooned to more than US$9 billion, and the venture ultimately collapsed.

The new space entrepreneurs are proposing technology that is smaller, built in-house and therefore cheaper to operate, industry officials say.

“Some people might say the idea of satellite broadband has come and gone. But the cost structure of the business is so much better than when Bill Gates tried it,” said Paul Gallant, analyst at Guggenheim Partners, an investment firm. “I think Musk’s track record of disruptive innovation would make this a really attractive business for the. . . FCC to support.”

SpaceX declined to comment for this article beyond the public document of its plans. The FCC declined to comment, saying the application is currently under review.

Musk’s track record of disruptive innovation would make this a really attractive business for the. . . FCC to support

In January, at a private event to recruit engineers to work at a new satellite design and manufacturing plant in Redmond, Washington, Musk predicted that SpaceX’s system would reach remote regions and handle up to 10 per cent of Internet traffic in urban and suburban regions, “where people are stuck with TimeWarner or Comcast.” His remarks were videotaped by someone in the audience and posted on YouTube.

It would also be a “real enabler for people in poorer regions of the world,” Musk said, though he later conceded that SpaceX would need permission from countries to operate the service, a process that could be difficult, if not impossible.

Over the last several years, SpaceX has moved from a spunky startup with a seemingly outlandish goal of colonizing Mars to disruptive competitor that has remade the rocket launch business. It became the first commercial space company to fly supplies to the International Space Station. Last year, it won a separate contract to fly astronauts there by 2017. And the Pentagon recently qualified the company to compete for lucrative missions to launch national security satellites into orbit.

SpaceX’s main goal remains flying people to Mars, because in order to survive, Musk thinks, humans must become a “multi-planetary species.”

“Mars is going to need a global communications system, too,” he said in his January remarks. “A lot of what we do developing Earth-based communications can be leveraged for Mars, as well, as crazy as that may sound.”

The Washington Post

BlackBerry Ltd co-founder Jim Balsillie says his NHL dreams didn’t endanger the company

BlackBerry Ltd. co-founder Jim Balsillie can rattle a long list of factors behind the company’s stunning fall from the top.

Addressing the Empire Club of Canada in Toronto Tuesday, he discussed many of them: patent lawsuits, aggressive competition from Apple Inc.’s iPhone, the failure of the touchscreen BlackBerry Storm. But there’s one theory in particular he wants to permanently debunk: That he was too distracted from the handset business by his pursuit of a new NHL team for Ontario.

“It gave a lot of people an opportunity to make a very simplistic solution to a very complex problem,” Balsillie said. “In 20 years, I didn’t miss one day of work. I didn’t miss one meeting, or one email, or one document to review.”

Wearing a pink jacket and a white dress shirt with no tie, Balsillie walked through the company’s dramatic story — from its humble origins in the mid-‘90s, to its ultimate heyday in 2011 where it was making $20 billion in revenue, followed by its rapid loss of handset market share to competitors. Balsillie and his co-chief executive Mike Lazaridis stepped down from the company formerly known as Research In Motion Ltd. in 2012. Last year, the company’s revenue was $4 billion.

Of course, BlackBerry can take credit for inventing an entirely new product, the now-ubiquitous smartphone. At a time when pagers were the height of business communications technology, BlackBerry gained traction with everyone from teenagers to business leaders by making it possible to send and receive emails on a handheld device.

But finding funding as a technology startup wasn’t easy, Balsillie said.

Related

“We were ahead of our time. Tech wasn’t embedded in everything, as it is today,” he said. “You had to have a profitable business model that you can defend.”

It was an aggressive business. BlackBerry found success by partnering with big telecommunications carriers like AT&T Inc. and Verizon Communications Inc., but the parties were each trying to make as much money as possible and the relationships were sometimes bumpy.

In 2007, AT&T signed a multi-year exclusivity deal with Apple’s iPhone. BlackBerry introduced the Storm, its most sophisticated product ever, to compete with the iPhone for the high-end smartphone market. It ended up rushed to market too soon, it was full of bugs, and slow, and customers didn’t want it.

A year later, Verizon made a deal with Google Inc.’s Android, Balsillie said.

“Here you are being fired by your second largest customer. Your largest customer is partnered with iPhone. The lesson is, there’s a fine line between ambition and biting off more than you can chew,” Balsillie said. “With the Storm, we tried to do too much… It blew up on us.”

If anything is most to blame for nearly killing BlackBerry entirely, it was the massive patent-infringement lawsuit launched by NTP Inc. against the company, Balsillie said. NTP had claim to a patent on a wireless email technology that it claimed — and a U.S. court later agreed — BlackBerry had willfully violated. The company was criticized for letting the lawsuit drag on for years before eventually settling, after appealing the infringement ruling, for about US$600 million. Balsillie said that settling any faster than the company did would have been a death sentence.

“It’s kind of like your child living through a senseless accident. You’re happy they’re alive, but it’s not a happy dance,” he said. “But my goodness, you’re relieved.”

Balsillie no longer has any official ties with the company he helped create, as current chief executive John Chen leads a difficult turnaround strategy. But unlike most of his former customers, the BlackBerry founder said he remains a loyalist.

“When it comes to smartphones, I’m sentimental,” he said. “I use a Bold. I love it and you’ll have to pry it out of my cold, dead hands.”

 

Apple Inc made a dig at Spotify during its keynote, and Spotify’s CEO isn’t happy about it

During Apple Inc’s keynote address at its WWDC conference on Monday, the company made a sly dig at Spotify.

It was so short you’d miss it if you blinked.

When Apple debuted its new music-streaming service, Taylor Swift was in the No. 1 spot on the video charts.

Related

Swift famously does not get along with Spotify. She argues that its free, ad-supported model fails to properly value artists’ work, and removed all her most recent music from the platform after a high-profile falling out.

Shortly after she pulled her music from Spotify, her album “1989” sold 1.3 million copies within its first week — the most of any album since 2002 — and became the top-selling album of 2014.

Apple Music, which will not have a free tier, does have Taylor Swift’s music, and the company not so subtly showed that off on stage.

What does Spotify have to say about all this?

ScreenshotIt seems Taylor Swift's music will be part of Apple's new streaming platform, Apple Music.

Spotify CEO Daniel Ek subtweeted to acknowledge he caught the dig, then deleted it.

Subtweeting is when you make a comment on Twitter that’s obviously in reference to something, but you don’t actually state the original reference.

Metal Gear Solid V: The Phantom Pain preview — Five ways Hideo Kojima’s next game is different

LOS ANGELES — The world is open in the latest instalment of “Metal Gear Solid.”

While his penchant for hiding in cardboard boxes remains, the cigar-smoking protagonist is no longer confined to slipping through linear levels in Metal Gear Solid V: The Phantom Pain, the next edition of Konami’s long-running stealth video game series. The open-world adventure is providing players with the power to choose exactly how Snake embarks on his missions.

Phantom Pain, which is scheduled for release Sept. 1, is essentially a tale of revenge. The game centres on a battered and bruised Snake (voiced by Kiefer Sutherland) setting off on horseback to rebuild his private army in Cold War-era Afghanistan.

Related

After recently spending several hours with Phantom Pain, here are a few of the most dramatic changes coming to the franchise:

OPENING ACT

Before he’s unleashed on the open world, Snake mysteriously awakens in a medical facility after being in a coma for nearly a decade following the events of Ground Zeroes, a stand-alone prologue released last year. The first chapter focuses on Snake’s harrowing pursuit by the series’ most supernatural baddies, yet all while he’s wearing nothing but a flimsy hospital gown.

CHOOSE OR LOSE

The saga is divided into chapters, each with its own opening and closing credits. However, Phantom Pain leaves Snake’s strategies mostly up to players to decide, rewarding them for being as sneaky and resourceful as possible. It’s possible for Snake to go with guns blazing into enemy territory, but that won’t necessarily net him the best upgrades for his bionic arm or base.

BASE CONTROL

Phantom Pain is as much about supply management as it is snooping around. Snake can slyly tether balloons to enemies, vehicles, munitions and more in order to send them back to his headquarters, Mother Base. As he collects supplies, his floating enclave will prosper. For example, Snake won’t be able to interrogate foes until he’s actually recruited an interpreter.

NOW THAT’S WHAT I CALL MUSIC

Apparently, music will play a vital role in Phantom Pain, which is set in the 1980s. That’s evidenced by tunes from such artists as Billy Idol and A-Ha pumping out from boom boxes tucked within bases. Snake can also create his own retro mixtapes. What better way to prepare for combat than to blast David Bowie’s “Diamond Dogs” on the helicopter ride into battle?

MY BUDDY AND ME

Snake won’t totally be alone on the front lines. After securing or recruiting them, he’s able to call on such “buddies” — as they’re known in the game — as a trained attack dog, mechanized robot walker and assassin sidekick to accomplish his tasks. As with Snake’s other equipment, the buddies can be outfitted with stuff like better armour and higher tech weapons.

Apple Inc iOS 9 features revealed: Everything you need to know about the next big software update for the iPhone and iPad

Apple has unveiled iOS 9, its next major software update for iPhones and iPads.

Apple focused on elevating the foundation of the platform with iOS 9, which means it’s made some security and performance updates.

Here’s a look at everything that’s coming to iOS 9.

Siri and search

Apple is making some big improvements to Siri. The company says that word-detection accuracy has improved and Siri now misses words only 5% of the time.

One big change seems to be that Siri is becoming more intelligent and contextual, like Google Now. Thanks to a new feature called Proactive, Siri offers up contacts you might want to call or text based on your upcoming meetings and suggests apps you might want to download based on the ones you already have.

Apple is also opening up the API for its Spotlight search to developers, which means content within apps will soon be as searchable as the files stored on your phone. 

Apple’s Craig Federighi showed in an on-stage demo how search and Siri integrate tightly with all of Apple’s apps. For example, since Federighi had a potluck on his calendar, as soon as he typed in “potato” in search, potato recipes began to show up in the results. 

Screenshot

Siri can also pull up photos from your phone based on when and where you took them. So, for example, when Federighi says, “Show me photos from San Francisco last year,” any photos taken in the city about one year ago will show up.

Security is a big part of iOS 9 too. Apple emphasized that it doesn’t mine your data for contacts and other information and store it in the cloud. Everything stays on your device.

“You are in control,” Federighi said.

Apple Pay

Screenshot

There are some updates to Apple Pay coming in iOS 9 — you’ll be able to add store cards and royalty cards to the app. The Passbook app is being rebranded as Wallet, and you’ll be able to store credit, debit, and store loyalty cards within the app. 

Notes and Maps

Apple is making some improvements to its other native apps. Notes, for example, comes with a new toolbar that lets you format headings, numbered lists, and other formatting more easily.

You can access the camera and camera roll directly from Notes in iOS 9. Drawing tools are also coming to Notes, and you choose to save webpages from Safari directly to a note with a single tap.

Apple is making significant additions to Maps, too, which saw a troubled launch when it was initially unveiled in 2012. Public transit is coming to Apple Maps, whereas the app previously supported only driving directions.

Apple

News

An application called News is coming to iOS 9, one that seems to be a Flipboard competitor.

The app shows you various news sources when you set it up, and you can choose which ones you want to follow. It then creates a feed based on your choices that looks like an interactive magazine.

Screenshot

You can watch news videos within the app.

The app is extremely visual — photo galleries are shown in a thumbnail-like format called Photo Mosaics. Apple is trying to make this the go-to news reader app for iPhone and iPad users.

New features for the iPad

Apple is adding some functionality specifically for the iPad. There are new shortcuts in the quick-type bar for the iPad that lets you access attachments, cut and paste text, and more. You can turn the keyboard into a trackpad by placing two fingers down on it and dragging.

The most notable new iPad feature is the new split-screen capability. By swiping in from the side, you can check see your email while browsing in Safari. Pulling down from the top lets you access other Apple apps that work with this split screen mode, like Notes.

Apple

It looks as if it works really well based on the demo. You can even resize videos and move them around the screen so you can continue watching while you read your email or browse other apps. It’s worth noting that these features have been available in Android for some time. On some LG phones, for example, you can resize windows and apps and move them around the screen.

Performance, battery life, and other improvements

Screenshot

There’s a new low-power mode coming to iOS 9, which Apple claims can extend your iPhone’s battery for an extra three hours.

Apple is fixing over-the-air updates by reducing the amount of space you need to install new updates. You’ll need only 1.3GB to install iOS 9 (you needed 4.6GB of free space to update your iPhone to iOS 8).

Some improvements are coming to HomeKit; there’s support for window shades, carbon-monoxide sensors, and security systems.

With CarPlay — Apple’s connected-car software — your phone will automatically connect to the system. You don’t even have to take your iPhone out of your pocket, Apple says.

Compatible devices

Here’s a look at all the Apple devices that will support iOS 9.

Apple

Apple hasn’t said when iOS 9 will officially launch, but it typically debuts in the fall, around the same time as the iPhone.

At WWDC 2015 Apple Inc finally puts women onstage

The big news at Apple’s Worldwide Developers Conference always revolves around new apps and updated operating systems. Monday’s event marked a completely different turning point for Apple: Women took the stage during a keynote presentation.

Jennifer Bailey, vice president of Apple Pay, appeared before the crowd of software developers and journalists on Monday to discuss progress in mobile payments. A second woman, Susan Prescott, gave the pitch for Apple’s forthcoming News app. It marks the first time female executives have made an on-stage appearance during an Apple keynote presentation since 2010, when Zynga’s Jen Herman gave a demonstration of the game Farmville.

Like its competitors, Apple wants to be seen as working against the image of Silicon Valley as a male-dominated industry. Over the weekend, Apple CEO Tim Cook acknowledged that the industry needs to do a better job on gender issues. The company’s much-hyped and highly-scrutinized public events have long been noticeable for the absence of prominent women.

Justin Sullivan/Getty Imagesusan Prescott, Apple vice president of Product Management and Marketing, speaks during the Apple WWDC 2015.

 

Christy Turlington, a legendary fashion model, was the only woman to appear during the recent Apple Watch presentation. If you’re keeping track of these presentations as a way to measure progress towards gender equality in Silicon Valley, you could easily make the case that Turlington’s cameo should actually count against Apple. Few people are complaining about a lack of beautiful women being used to draw attention to gadgets.

Compare Apple’s performance to this year’s Google’s I/O developers conference, which took place at the end of May. Arguably the biggest news of the day-Google Now on Tap -was presented by Aparna Chennapragada, the company’s director of product management. Chennapragada was one of three women who spoke during the keynote presentation. Ellie Powers, product manager for Google Play, has presented for three years running. The last time a Google didn’t have a woman on stage during its annual I/O keynote was 2011.

Microsoft also seemed to make a point of having more women on stage at the keynote for its developer conference, Build, held in late April. Three women took the stage for the keynote, walking through technical subjects like SQL databases and Saas applications. At the 2014 conference, the only female voice on stage came from Cortana, who sounds like a lady but is really a piece of artificial intelligence technology.

Stephen Lam/Getty ImagesModel Christy Turlington was the only woman who presented during the company's Apple Watch reveal keynote in March.

Developers conferences have never been a paragon of gender diversity. A regular tradition at Apple’s Worldwide Developers Conference are tweeted photos showing a line for the men’s room that extends down the hall next to a completely empty women’s bathroom. When female developers had to wait to use the facilities at I/O this year, some people actually held it up as a triumph.

Of course, counting keynote speakers and measuring bathroom lines isn’t a perfect way to measure the current levels of gender inequality in the tech industry. Google’s workforce isn’t actually any more diverse than Apple’s. About 30 percent of each company’s employees are women, according to recent diversity reports. (Here are reports for Apple, Google, and Microsoft.) Apple actually employs more women in tech positions than Google (20 percent versus 18 percent), and women make up a higher percentage of leadership positions (28 percent to 22 percent.) There are three women on Google’s board compared to Apple’s two. Microsoft lags behind both companies, with only 17 percent of its tech jobs and 18 percent of its leadership roles held by women.

Related

Apple Music streaming service offers 30 million songs for US$9.99 a month, release date set for June 30

SAN FRANCISCO — Apple showed off a new music streaming service on Monday, dubbed Apple Music, that will give users access to an inventory of 30 million songs for US$9.99 a month.

While late to the hotly competitive streaming music business, Apple has strong advantages: deep relationships with music companies; a global brand; and hundreds of millions of customers – and their credit cards – through iTunes.

Calling it a “revolutionary music service,” legendary music industry figure Jimmy Iovine took the stage at the company’s annual conference for developers to unveil what had been widely expected ahead of the event. Apple Music includes a service to connect artists and fans and what the company described as a global radio station called Beats 1.

Apple Music’s US$9.99 a month price takes effect after a three-month free subscription period. The company is also offering what it calls a “family plan” for US$14.99 a month for up to six family members.

Local pricing would be available closer to launch, Apple Canada said in an email release Monday.

It will be available on iPhones, iPads, iPod touch, Macs, Apple TV, personal computers and — in a surprising twist — Android smartphones running software from Google Inc.

Related

Earlier in the event, Apple Chief Executive Officer Tim Cook announced that so-called “native” apps will be introduced in the next version of the operating system for its Watch that should make apps for its latest gadget speedier and help untether it from the iPhone.

The company also unveiled new details about its Apple Pay service, saying it was already supported by more than 2,500 banks and will surpass 1 million locations accepting it next month. In addition, the company said it would roll out the service to the United Kingdom next month.

In a related move, Apple said it would rename Passbook, its app for credit and debit cards and boarding passes, to Wallet.

The company also unveiled the next version of its operating system for Macs, El Capitan, continuing the company’s theme of naming key updates to the software after California landmarks. The software will be available in the fall.

Like other Apple products, the Watch’s commercial success will likely hinge on a compelling collection of apps. But early apps for the timepiece have been tethered to the iPhone, placing some limits on what developers could do.

The expanded software kit should lead to better and faster watch apps, said Bob O’Donnell, an analyst at TECHnalysis Research, in an interview before the event.

But it was the music service that was the highlight of the event. The company behind the iPod and iTunes has long been a leader in digital music, but it has lost ground in recent years as subscription services such as Spotify have caught on with consumers.

© Thomson Reuters 2015, with files from Bloomberg

Apple Inc’s WWDC 2015 to reveal music streaming service, iOS 9 and more: Live coverage

Apple Inc. is expected to reveal exciting products and software at its biggest developers’ event of the year, including a new music streaming service that will pit the company against rivals like Spotify and Pandora.

The world’s biggest tech company is likely to announce the paid music service at its annual Worldwide Developers’ Conference in San Francisco today. In a keynote session, chief executive Tim Cook and other Apple executives are also expected to unveil new features of its latest iOS for iPhones and iPads, and OS X for Macintosh computers.

Analysts say Cook and his team will also introduce enhancements to its mobile-payment service known as Apple Pay, and tools for building third-party apps for Apple Watch.

Apple makes most of its money from selling handheld gadgets, like the popular iPhone, and other computer hardware. But the company uses the less flashy WWDC to highlight the software, online services and apps that make those devices indispensable to consumers around the world.

What will Tim Cook reveal about the iPhone maker’s road map for the coming year? Join FP Tech Desk for all the latest news, buzz and analysis of Apple’s Worldwide Developers’ Conference, starting at 12:30 p.m. ET.

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With files from The Associated Press

Will Apple Inc unveil a Spotify killer at WWDC? Here’s what to expect from the big event

Apple’s top brass will take to a San Francisco stage on Monday to show off the company’s plans for the coming year, and maybe even introduce a new product or two. Here’s what to expect from the Worldwide Developers Conference this year:

Music to your ears: Apple’s biggest announcement is expected to be the launch of its new music service, which reports indicate will cost $10 per month and compete with both Spotify — which lets users call up songs on-demand — and streaming radio services such as Pandora.

Apple completely changed the face of music with the 1998 introduction of iTunes, which more or less killed the CD. Now, however, streaming makes up an estimated 27 per cent of the U.S. music industries revenue, up from 21 per cent in 2013. Music downloads still make up the majority of revenue, but are on a downward trajectory — giving Apple a lot of motivation to get into the streaming world.

Justin Sullivan/Getty ImagesApple CEO Tim Cook. The company's biggest announcement at WWDC is expected to be the launch of its new music service.

Apple may seem like a latecomer here, but carries the advantage of being able to bake its music service into the iPhone, iPod and Mac. If Apple comes up with something that “just works” and is competitive on price, which reports indicate it will be, then it may not be late to the party after all.

What about TV?: For months, there’s been speculation that Apple was going to release both a new package for television service and a new music service at this year’s WWDC. But recent reports indicate that the TV service is no longer planned to be part of the announcement.

As The Washington Post recently reported, Apple found it too hard to agree with broadcasters and other content providers on the terms it would need to offer a slim bundle of channels to its customers for a monthly rate. Kang reports that the service is expected to be announced in the coming months, but likely not in time for viewers to pick it up for the beginning of the fall TV season.

Get smart: The first devices running Apple’s HomeKit have already hit the market, a year after the company first announced its push into the smart home market at 2014’s WWDC. An Apple document indicates that the company wants the Apple TV to be the hub of the smart home — others’ devices will talk to the TV, which in turn can be controlled by iOS devices such as the iPhone or iPad.

The document also says that users will be able to group accessories and control them by using Siri, Apple’s voice assistant. “Depending on the app you use for your HomeKit-enabled accessories, you might be able to group accessories together in homes, rooms, or scenes,” the document says. “This is useful if you want to control a group of accessories with a single Siri command.”

Related

On watch for the Watch: Apple’s kept pretty tight reins on its latest gadget, the Apple Watch, but the New York Times reports that the company will release a new tool kit for developers to give them a little more room to play with the device. To date, the Watch’s apps have been fairly restrained, often carefully curated versions of existing iPhone apps. A new developer’s kit could throw the gates open — or at least hold the door politely — for more innovation on the Watch.

Meanwhile, it’s also about to get much easier to buy Apple’s watch. The company said Thursday that that it will sell the device in its stores within the next two weeks. In a press release, the company also said that all orders placed through May will be filled within two weeks with the exception of one model: the 42 mm Space Black Stainless Steel model with the Space Black Link Bracelet.

Software updates: Other than the music service, updates to iOS and Mac OS X will probably be the company’s main product announcements. (Hardware is not normally on the WWDC agenda. This tends to be mostly a software show — its audience is, after all, ostensibly developers and not consumers.)

Apple introduced a lot of change to both operating systems last year — HomeKit, HealthKit, more on Apple Pay, all of Yosemite etc. — and so many are expecting this to be a year devoted more to polishing and refining both systems. 9 to 5 Mac’s Mark Gurman reports in a very comprehensive post that the main changes are expected to be a refreshed user interface and font for both systems, as well as security and stability improvements and support for Apple’s expected music service.

Another thing of note from Gurman’s report? Possible support for split-screen apps on the iPad, which means you would better be able to multitask.

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