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Updated: 9 years 3 weeks ago

Apple Inc sales chief urging retail staff to prevent lineups for Apple Watch launch

SAN FRANCISCO — When it comes to buying the Apple Watch, it’s time to think different.

Angela Ahrendts, Apple Inc.’s sales chief, wants to scrap the company’s tradition of having customers wait in line, sometimes for days, to get their hands on the latest gadget. Apple has instructed its sales force to prod shoppers to the company’s website to purchase the new smartwatch, which can be pre-ordered Friday.

“The days of waiting in line and crossing fingers for a product are over for our customers,” according to a memo to Apple sales staff. “This is a significant change in mindset and we need your help to make it happen.”

The approach is the first indication of where Ahrendts is taking the Apple buying experience since joining the company about a year ago from British luxury retailer Burberry Group Plc. While the Apple watch starts as low as US$349, its top-end US$17,000 gold version pushes the Cupertino, California-based company into a new, lofty realm.

“This is not simply a consumer-electronics good — it’s a luxury good,” J.P. Gownder, an analyst with Forrester Research, said. “There are a lot of good reasons” to change, he said, “but there is that danger that it maybe a little bit, literally, buzz killing.”

Introductions of new iPhones also are sold online and usually prompt long waits at stores worldwide, with shoppers lining up days in advance. While many buyers walk away disappointed, the perceived scarcity helps fuel buzz for the devices.

Apple on Friday begins taking pre-orders online after 3:01 a.m. New York time. Shoppers also will be able to try on the device starting Friday, by appointment. Apple hasn’t begun accepting appointments yet. The watch officially goes on sale April 24 in eight countries and Hong Kong.

Encouraging Apple Watch shoppers to make appointments may help the company explain the complicated pricing and options and sell customers on why they would really want it, Gownder said. The watch is being offered in two sizes and three styles as well as different options for bands. The iPhone 6, for example, has three memory and three colour options.

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The watch — which aims to provide new ways to communicate, track fitness goals and give directions, among other things — is the first new gadget from Apple in five years.

The visibility may help bring greater attention to the total market for wearable devices, such as offerings from Samsung Electronics Co. The global market for all smartwatches may rise to 28.1 million units this year from 4.6 million, according to researcher Strategy Analytics. Sales of the Apple Watch may reach almost 14 million in the fiscal year through September, according to the average estimate of five analysts surveyed by Bloomberg.

The device will test whether Apple can create new products that generate as much excitement as those under co-founder Steve Jobs, who died in 2011. Optimism for Apple’s new items under Chief Executive Tim Cook has pushed company shares to record highs this year.

“Part of the problem that Samsung and others have had in the market has so far been: ‘What is making me want to have this device? Essentially I feel like my phone can do what it can do, why do I need this?’” Gownder said. “Being able to articulate a vision of why this is different is very important and Apple, because of this kind of one-on-one approach, will have the best chance of telling people.”

Bloomberg.com

Forza Horizon 2 Presents Fast & Furious review: Standalone expansion feels like a demo that should have launched prior to the game

It’s a bit bizarre that Universal’s massive Fast & Furious films haven’t spawned a successful licensed game series.

Not only do the films make a killing at the box office – this past weekend saw Furious 7 earn $143.6 million and claim a spot on Hollywood’s coveted list of top-ten domestic opening weekends – but their subject (pretty cars) and target audience (just about everyone) seems ideal for a racing game franchise.

And yet we’ve only seen a procession of poorly received one-offs appearing in the arcade, on consoles, and for mobile devices.

This time round Universal struck an agreement with Microsoft to brand a small, standalone expansion to Xbox One’s exclusive racing series, calling it Forza Horizon 2 Presents Fast & Furious.

But any narrative connection to the film franchise beyond that name is tenuous.

Microsoft Studios

It opens with a lengthy trailer for Furious 7, showing snippets of most of the movie’s biggest action sequences, then plops you into a suped-up 1970 Dodge Charger R/T, one of about a dozen featured cars from the film that include the 2011 Bugatti Veyron and the 2014 Maserati Ghibli.

Then we’re introduced to the bodiless voice of Tej – Chris “Ludacris” Bridges, one of the films’ protagonists – who informs us, without much explanation or any fanfare, that we need to find 10 cars scattered in and around Nice, France. And since this is Forza and not GTA, we’ll be racing for pink slips rather than boosting them.

That’s all there is to it. If you were expecting special guest appearances from Vin Diesel or The Rock, wanted to drive a million-dollar sports car through the upper levels of a trio of skyscrapers, or thought maybe the story – if you deign to be so generous – would be tied to the films in some way, you’ll probably be disappointed.

It seems to me that Universal basically bought the right to name a Forza Horizon 2 expansion and make it a standalone available for free to anyone who wants to play for the week before and after the film released in order to maximize brand exposure. It’s pretty clearly a ploy to boost ticket sales.

But that doesn’t necessarily mean there’s no fun to be had here.

Microsoft Studios

Forza Horizon 2 Presents Fast & Furious is essentially Forza Horizon 2 in miniature, and Forza Horizon 2 is a really fun casual racing game.

As with its namesake – the game, not the movie (this is getting confusing) – you’ll be treated to wonderfully tight driving controls, climb into the lovingly rendered cockpits of several drool-worthy cars, and race through an open network of streets and fields as you roll your way to key events.

It has a taste of almost everything found in Forza Horizon 2, including: bucket list challenges that lure you to do things like race recklessly through city streets or plough through sandwich boards; engage in weird showcase events where you race against a helicopter or a cargo plane; try to post the fastest speed possible while zipping through speed traps; and even go off-road and scour around fields looking for barn finds (abandoned but reliably awesome fixer-uppers).

However, aside from a handful of fresh rides (and keep in mind some of the dozen cars here already appear in the base game), the expansion offers little of anything new for returning players. No fresh event types, no new locations to explore, and only around 5 per cent of the content. (It takes around 100 hours to complete all of Forza Horizon 2‘s objectives, whereas it took under five hours for me to earn a full 100% completion rating and 1000 achievement points playing the expansion.)

Consequently, it feels less like an expansion than a promo or demo for the full game – which would be fine if this were five months prior to release rather than five months post.

Microsoft Studios

If you’ve yet to try Forza Horizon 2, this standalone expansion might prove a good way to figure out whether you want to – especially since it’s free through this Friday, April 10th. I’m not sure, though, what existing players will get out of it that they didn’t get playing Forza Horizon 2.

And once its price shoots up to $10 on Friday, I doubt it’ll be a good bargain for anyone, given how much more game you get if you simply purchase the racer its meant to promote.

In the meantime, Furious fans are still left wondering when the blockbuster films will get a proper interactive interpretation; one that lets them do things like parachute cars from planes or press a button to make The Rock flex hard enough to shatter a cast.

Bell told to seek customer consent for targeted ads after ‘unprecedented’ privacy complaints

Canada’s privacy commissioner says Bell should seek customer consent to track their Internet, TV and phone call use to deliver targeted online advertising.

After receiving an “unprecedented” 170 privacy complaints, Daniel Therrien launched an investigation that determined Bell shouldn’t assume that customers are consenting to have vast amounts of their personal information used in this way.

Bell has agreed to make some changes to address privacy concerns, but is refusing a key recommendation to obtain express consent from customers.

The Montreal-based company has said its data collection program isn’t breaking any federal telecom rules or privacy guidelines.

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The commissioner said he hopes Bell will reconsider its position but the federal agency is prepared to resolve the issue, including possibly taking the matter to Federal Court.

It says customers support its approach of putting the onus on them to opt out of the program.

However, an expert hired by the commissioner found the survey used by Bell to gauge customer views was complex and couldn’t be scientifically supported. Yet it also found that more than one third of its customers — some two million people — were not comfortable with Bell’s approach.

Therrien said his office will monitor the emerging trend of behaviourally targeted advertising, which isn’t only used by Bell, and reach out to other organizations including the wider telecommunications sector.

Scientists have invented an aluminum battery for smartphones that can be charged in one minute

LONDON — U.S. scientists said they have invented a cheap, long-lasting and flexible battery made of aluminum for use in smartphones that can be charged in as little as one minute.

The researchers, who detailed their discovery in the journal Nature, said the new aluminum-ion battery has the potential to replace lithium-ion batteries, used in millions of laptops and mobile phones.

Besides recharging much faster, the new aluminum battery is safer than existing lithium-ion batteries, which occasionally burst into flames, they added.

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Researchers have long tried but failed to develop a battery made of aluminum, a lightweight and relatively inexpensive metal that has high charging capacity.

A team lead by chemistry professor Hongjie Dai at Stanford University in California made a breakthrough by accidentally discovering that graphite made a good partner to aluminum, Stanford said in a statement.

In a prototype, aluminum was used to make the negatively-charged anode while graphite provided material for the positively charged cathode.

A prototype aluminum battery recharged in one minute, the scientists said.
“Lithium-ion batteries can be a fire hazard,” said Dai. “Our new battery won’t catch fire, even if you drill through it.”

The new battery is also very durable and flexible, the scientists said.

While lithium-ion batteries last about 1,000 cycles, the new aluminum battery was able to continue after more than 7,500 cycles without loss of capacity. It also can be bent or folded.

Larger aluminum batteries could also be used to store renewable energy on the electrical grid, Dai said.
© Thomson Reuters 2015

Is the worst finally behind Samsung? Profit slump eases after tweaks to mobile chip and smartphone businesses

SEOUL, Korea, Republic Of — Samsung Electronics Co.’s quarterly operating earnings fell 31% from a year earlier but the drop wasn’t as big as expected in a sign the smartphone and computer chip giant may be emerging from its profit slump.

The company on Tuesday estimated its January-March operating profit at US$5.4 billion, exceeding the average 5.5 trillion won forecast in a FactSet survey of analysts.

Samsung did not give a breakdown of its financial performance but analysts said robust demand for its mobile chips and improvements in its smartphone business were behind the relative improvement. It will release its full quarterly results later this month.

The company’s operating profit was an improvement from the previous two quarters when its mobile business, which accounts for two-thirds of Samsung’s income, suffered from a sales slowdown. Samsung estimated that its sales fell 12% to US$43 billion during the first quarter.

Analysts believe the South Korean company’s profits hit bottom during the third quarter.

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They expect a recovery in Samsung’s bottom line in the current quarter as the company is set to launch the latest version of its flagship smartphone, the Galaxy S6, on Friday.

After criticism that its phones look cheap and are too complicated to use, Samsung ditched plastic, using aluminum and glass for the new flagship smartphone’s body. The company also removed many apps that were installed on the phones that critics said cluttered screen space without being useful.

Solid demand for semiconductor devices that are used as components for mobile gadgets will continue to help drive a recovery in Samsung’s profits, according to analysts.

Samsung is the world’s largest maker of memory chips. For the upcoming Galaxy S6 smartphone, the company is supplying its own mobile processor that works as the brain of the phone.

Samsung’s share price was unchanged in Seoul trading.

Associated Press

Bloodborne interview: Producer Masaaki Yamagiwa discusses the PS4’s ultra-difficult exclusive

In an industry full of video games concentrated on holding the player’s hand with multiple lives and an abundant number of save points, as well as carefully crafted tutorials, games like the recently released PlayStation 4 exclusive, Bloodborne, the spiritual successor to the Souls franchise, stand out in a league of their own.

In an interview with the Post Arcade, the game’s producer, Massaki Yamagiwa, talks about Bloodborne‘s development direction via a translated email exchange.

Yamagiwa delves into a variety of topics, discussing whether or not he feels Bloodborne‘s difficulty has been toned down when compared to the Souls Franchise, and how his development team dealt with high fan expectations leading up to the game’s release.

SonyYamagiwa says Bloodborne inherits many of the Souls series' key design traits.

Q: What advantages during the development process were there since Bloodborne was designed for only one console, rather than multiple platforms like with past Souls games you’ve worked on?

I would say keeping development focused to a single console provided us with the extra leg room to hone both our ideas and implementation.

Q: What does the success of the Souls series mean for Bloodborne? Do you feel that expectations for the game are higher because of how the two games are connected?

Yes, the Souls series has had a great impact. Fan hype also helped drive the massive press coverage following the initial E3 announcement.

I have to say there were great expectations on the Sony Japan side of the fence too – this being another collaboration with the From Software guys. I sincerely hope we were able to make something that pleases [fans].

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Q: Were you surprised to see the success of Souls type games outside of Japan?

Yes indeed. Though I’d have to say the biggest surprise was learning that what gamers like exists on a universal level. It doesn’t matter which side of the Atlantic you’re on.

Bloodborne faithfully inherits the Souls series’ root concepts, making it a title gamers can really sink their teeth into. If you’re a fan of Demon’s Souls, I’m confident there’s something for you here. And if you’re a fan of games in general—the same applies.

Q: How would you respond to Souls fans who feel the difficulty of Bloodborne has been toned down to appeal to a broader audience?

I would respond by saying this: There’s a difficulty mode in there that definitely won’t disappoint, so rest easy (laughs). This title was engineered to be a solid experience that delivers a sure sense of accomplishment. You can hack through Bloodborne relying on nothing but your raw gamer skills  — or, if you like, slowly generate a battle plan and strategize.

SonyIf you're a not fond of difficult games, Bloodborne isn't fo ryou.

We built this world for all to savour, regardless of initial skill level. Every moment you play is a moment of growth – I think that’s a really fun concept.

Q: What do you feel are the main differences between the Souls series and Bloodborne?

Bloodborne’s principle distinction would have to be its frenetic life-or-death combat encounters.

Replacing shields with firearms, the introduction of the rally system – the entire battle system itself – all represent design steps we’ve taken to make you feel every fight… might just be your last.

Q: Can you provide more detail on how the game’s co-op game works?

Co-op mode allows for up to 3 players. And by popular demand, we’re also allowing friends to communicate via a “gesture” system. As for matching criteria, this generally adheres to player level.

Apple Watch can’t launch in Switzerland because of patent from 1985: report

ZURICH — Apple is not able to launch its new smartwatch in Switzerland until at least the end of this year because of an intellectual property rights issue, Swiss broadcaster RTS reported on its website.

The U.S. tech giant cannot use the image of an apple nor the word “apple” to launch its watch within Switzerland, the home of luxury watches, because of a patent from 1985, RTS reported, citing a document from the Swiss Federal Institute of Intellectual Property.

The document, reprinted on the RTS website, was published by trade magazine Business Montres & Joaillerie, RTS said.

The patent is set to finish on Dec. 5 of this year. It currently belongs to William Longe, who owns watch brand Leonard that first filed the patent.

Apple did not immediately respond to a Reuters request for comment. The Swiss Federal Institute of Intellectual Property could not immediately be reached outside of normal business hours.

The Apple Watch, the firm’s first new device since Tim Cook became CEO, will be available in stores in nine countries on April 24.

The world’s largest watchmaker Swatch unveiled its riposte to Apple’s smartwatch last month, announcing a plan to put cheap programmable chips in watches that will let wearers from China to Chicago make payments with a swipe of the wrist.

© Thomson Reuters 2015

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Axiom Verge review: My childhood recreated (Crush Cream Soda and Wagon Wheels not included)

If you want to know what games were like in 1987 without actually playing a 28-year-old game, Tom Happ’s Axiom Verge is the way to go.

Five years in the making, this one-man project is an ode to retro games like Metroid and Castlevania. From graphics and music to design and mechanics, it channels a late 80s gaming vibe in a way few other modern takes on classic genres do.

It took me back more than a quarter century to sunny weekend afternoons spent in a dark room in front of a glowing tube, controller in hand. At one point I strongly lamented that I didn’t have a Wagon Wheel and a bottle of Crush Cream Soda beside me to complete my travel through time.

Tom Happ Games

Let me rewind a bit for readers who were born into a world of three-dimensional gaming.

Metroid and Castlevania popularized a new kind of genre when they first landed on the original Nintendo Entertainment System. They provided players a maze-like two-dimensional world divided into discrete cells. Your objective was to make your way through the labyrinth, but you’d frequently run into obstacles between areas that you couldn’t get past until you found a special item. Once you found said object, the world would open up in fun new ways – until you ran into another barrier.

Axiom Verge follows this formula to the letter, all the way down to its decidedly old-school audio and visual presentation.

It tells the story of Trace, a scientist – who looks suspiciously like a lot of game designers I’ve encountered, complete with tousled hair and too-long sideburns – caught in a terrible accident who wakes up within a strange world brimming with bizarre biomechanical technology.

A strange voice instructs him to arm himself with a gun and start exploring, which he gamely does despite his confusion. This begins a long process of finding weapons, gadgets, and upgrades to unlock new areas that lasts the entire game as we gradually learn the history of this strange world, who Trace’s computer-like companion is, and the role he’s been unwittingly forced to assume.

Tom Happ Games

I settled into Axiom Verge‘s familiar rhythm with ease.

Oop, there’s a glowing wall blocking my way with an energy-activated switch behind it. Can’t shoot through. Guess I’m going to go explore a bit and return later. Why here’s a new weapon that spurts a bit of green energy. Maybe it can penetrate that glowing wall I saw a few rooms back. Ha! It does. Switch flicked, wall eliminated. Now let’s see where this path goes…

There’s lots and lots of that.

The innovation Tomm Happ brings to this well-worn bit of game design is the sheer number and diversity of gizmos you collect

There aren’t six or eight or 10 weapons to collect, but dozens, each with its own unique properties, some of which are helpful against certain enemies and others of which can be useful in removing barriers. You’ll likely settle on a handful of favourites (you can handily quick-draw your two most used weapons by setting them to the R3 and L3 buttons – one of the few concessions to modern design made by Mr. Happ), but there are appropriate places in which each one will make your life easier if you take the time to equip it.

Even more interesting are the gadgets. They start off pretty basic – an electric drill that can bust up certain bricks in the environment – but soon become much more imaginative.

For example, you’ll don a lab coat that lets you displace your body through thin walls – which, among other things, unlocks access to hidden passages along the sides of some areas so you can quickly navigate around enemies you’ve already fought but which have respawned.

You’ll also find a disrupter that can turn glitchy-looking parts of the screen into platforms, and which also affects certain weaker enemies, sometimes making them disappear, sometimes rendering their attacks ineffective.

When you eventually find a remote drone – a many-legged little thing vaguely reminiscent of Halo’s Flood Infection Forms – capable of being tossed to out-of-reach areas, scooting through narrow spots, and exploring entire areas on its own, the world really starts to open up.

Tom Happ Games

But for all the nostalgic fun I’ve had with Axiom Verge, it’s also served as a reminder that the medium of games evolved for some good reasons.

The thrill of finding hidden paths and upgrades is tempered by how you do it: by drilling or zapping or running up against just about every new surface you see in an attempt to reveal any potential secrets. It’s like setting up a mine in a place where you haven’t used any modern technological marvels to determine what might lie beneath the earth and just hoping for the best. You get lucky occasionally, but spend a lot of time coming up empty handed. More visual clues about what you can and can’t interact with in the environment would have been nice.

And combat is pretty simplistic, despite all the different weapons. You can only shoot in eight directions, which means you’ll be doing a lot of old-fashioned jump-and-fire moves to properly aim your blasts. It looks and feels a bit goofy.

Plus, most bosses follow very predictable patterns that can be easily exploited. In one case I just jumped behind a chubby guy that could only shoot forwards and kept hitting it from behind until it died. These big foes are generally loaded with a heaping amount of health that takes time to whittle down, but that’s really the only way in which many pose much challenge.

The real kicker for players without patience, however, could be the lack of fast travel points.

Axiom Verge‘s world is mighty big, and choosing to go back to previous areas where you think you might remember a barrier you now have the power to overcome can be a serious commitment requiring a lot of time, especially once you reach the halfway point and there are multiple areas each with many enemy-infested rooms between you and your goal.

It feels like needless punishment that could have been avoided with the ability to teleport between each area’s save point.

Tom Happ Games

Axiom Verge is clearly not Ori and the Blind Forest, another great – and I would argue slightly better – Metroid-style game released earlier this year that fuses classic exploration and action with cutting edge graphics and a few more modern concepts. (Read our review).

In contrast, Mr. Happ’s game is laser-focused on recreating the glory of games past for an audience that still remembers them.

Having said that, my concern that the retro look and feel would appeal only to nostalgic players was lessened when my daughter, nearing 10 years old, walked into the room while I was playing and was amazed by what she saw. “This is like Minecraft, but, like, 2D,” she said, eyes transfixed on the screen. “It’s beautiful. When can I play?”

So I suppose there’s something here for a younger generation that sees simplistic graphics as a kind of style rather than an indication of age. Still, my hunch is that the bulk of people who play and stick with Axiom Verge will be older players sucked in by the prospect of summoning up fond memories.

If that’s you, I suggest picking up your favourite childhood snack in advance.

Google Inc’s new Asus Chromebit can turn any television into a smart TV

Google Inc. has revealed another platform for its Chrome operating system – televisions.

Google and Asus’ Chromebit is an under US$100 HDMI-enabled device that plugs directly into your TV. The dongle is roughly the same size as a USB thumb drive and can turn any display with an HDMI port into a Chrome OS computer.

However, this concept isn’t exactly new since Intel also recently announced the Compute Stick, a US$150 HDMI dongle that provides the same functionality, but also gives users access to the full version of Windows 8.1. Other smaller manufacturers have also been releasing HDMI-based mini computers for approximately a year.

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The Chromebit is designed to be ultra-portable and the HDMI plug part of the device can be rotated, allowing it to be popped into almost any HDMI socket without the need for an extension cable. It also comes equipped with an impressive array of features: Rockchip RK3288 processor, 2 GB of RAM, 16 GB or on-board storage, 802.11ac WiFi, Bluetooth 4.0, and even a USB 2.0 port. The Chromebit will be available in three different colours when it launches later this summer – blue, orange and grey.

According to Google this new Chrome OS-based device also isn’t a replacement for its popular Chromecast streaming dongle, which makes sense since both devices fill a very different need. Google’s Chromecast is focused on allowing users to stream video and still images from other devices, as well as access established streaming platforms such as Netflix.

The Chromebit is set to offer similar functionality, but also give users access to a basic self-contained personal computer, giving users full web browsing functionality and the ability to plug a tiny, albeit not very powerful, computer into any television with an HDMI port. USB 2.0 and Bluetooth support will also allow a keyboard and mouse to be used with the device.

Also, Asus reportedly won’t be the only Chromebit manufacturer. In an interview with Gizmodo Google’s vice-president of product management, Caesar Sengupta, explained that other manufacturers have signed on to create Chromebit devices.

The Chrome OS is used in Google’s line of Chromebook laptop devices. Google has also announced a new $149 Chromebook is coming from Haier.

It’s unclear if Google will launch the Chromebit in Canada, although the company’s other streaming device, the Chromecast, made it north of the U.S. border a few months after its initial release.

Call of Duty: Advanced Warfare Ascendance review: Gimmickry, guns and goliath zombies

Call of Duty: Advanced Warfare‘s second major DLC dump, Ascendance, is slightly richer than its first, Havoc, which was released in January.

It delivers another instalment in the now ongoing adventures of a quartet of hapless Atlas Corporation employees modelled after and voiced by John Malkovich, Bill Paxton, Rose McGowan, and Jon Bernthal, plus four new multiplayer maps, a versatile new weapon, and a new “grappling” playlist that brings the campaign mode’s grappling hook to the multiplayer arena.

There are ups and downs, but on the whole it’s a worthwhile injection of fresh content.

Most of the new maps are oriented around gimmicks, but I’m kind of a sucker for gimmickry.

The most unusual – and entertaining – is the Australian-set Perplex, a five-storey lusciously detailed modular apartment building with the Sydney Opera House looming in the background. The modernist apartment modules are stacked like building blocks, providing a great opportunity to make the most of Advanced Warfare‘s trademark exo suit and its leaping capabilities. Most matches are a literal fight to be king of the hill, with teams vying to reach and hold the building’s peak.

Site 244, meanwhile, puts players at the base of Mount Rushmore, though you’ll only ever see the towering landmark if you make an effort to look up. Scattered beneath it is the wreckage of a space ship, the ruins of which divide the site into three rough lanes. This map will likely be a favourite for snipers, providing long sight lines and bottlenecks through which enemies will eventually be forced to run. Those who prefer to run and gun (like me) might have less fun.

Climate is the prettiest of the new maps. It’s set in a futuristic complex that looks a lot like something a 1950s conceptual space artist might have painted for a pulp sci-fi novel. Huge saucer-shaped living quarters set on thin spires loom over a utopian garden within an enclosed biodome with streams and bridges. Its layout feels a bit like a wagon wheel, with a killing floor hub and several spokes that lead in towards it. Lots of covered areas good for making stands make this a good map for capture and defend modes, especially Hardpoint.

The fourth map, Chop Shop, is a bit more traditional. Set in a robot manufacturing plant, it’s a big, sprawling maze of rooms, hallways, and outdoor pits. Much of the architecture is kind of same-y, so it took me a while to really get my bearings on this one. It favours fast, constant movement and quick reflexes. At first I thought it didn’t promote exo suit use, but after getting killed a bunch of times by players who boosted up through windows and past stairs I realized it actually rewards clever, skilled use of Advanced Warfare‘s signature leaping mechanic.

To go along with the new maps Sledgehammer has given us a couple of new toys: A grappling attachment for the exo suit and the OHM directed energy rifle, and both are welcome additions.

The grappling ability, originally only available in the campaign, can now be accessed via a special grappling playlist that includes all four Ascendance maps and a variety of play modes. Pick this playlist and your active exo ability will be automatically replaced with the grappling gun, which allows you to almost instantly scoot up walls and across gaps and hazards. And with rapid cooldown, you can use it pretty much whenever you like.

Grappling makes Perplex a joyful exercise in chaos, with players zooming and zipping all over the place. I also enjoyed grappling around Climate – especially once the biodome’s once-tranquil waters turn poisonous, creating deadly traps that can be easily avoided with a well-timed grapple.

Site 244 offers less opportunity to sling yourself around (I’m pretty sure I went a whole match without seeing anyone use their hook once), but Chop Shop, again, rewards experienced players who use grapple judiciously to zip up to balconies more quickly than enemies might expect.

You can also use the hook as a lethal secondary weapon, tagging players with its claw, but I had more fun with the brand new OHM directed energy rifle. I’m kind of a dyed-in-the-wool SMG guy, so  I was surprised by how much I enjoyed the OHM, which delivers strong medium range bursts in its default light machine gun mode, as well as one-hit-kill power at short range after you tap the d-pad to switch to shotgun mode.

It’s not quite my new favourite weapon, but I was happy to switch to the OHM on maps like Chop Shop, where a mix of medium- and short-range power can be very effective.

I thought Ascension‘s biggest draw – as was the case with Havoc – would be the new Exo Zombie level, called Infection, but it turns out to be mildly disappointing.

As mentioned above, Havoc‘s original quartet of unlikely heroes returns to fight as a team against waves of undead, delivering a brand new series of memorable one-liners to match the action, which this time round is set in an enclosed chunk of small town America consisting of a parking lot, sewer, and a Burgertown restaurant. I’d gleefully play a whole Call of Duty game starring these oddballs – especially Mr. Malkovich, who clearly relishes his role as an F-bomb-dropping janitor-turned-badass.

But while most of the ingredients are here, the map’s design is a bit frustrating.

It takes a long time to figure out where basic locations like the exo suit station are, and even longer to get a feel for progression – where to go next and what to do there. This makes teams less likely to work as a cohesive unit. I frequently found my mates scattered all over the map rather than sticking together, which is the only way to succeed in Exo Zombies.

That said, there are some nice new touches, including the objective of protecting survivors – which I found helped bring everyone back together again – as well as a crazy powerful mech-armoured Goliath zombie. If you thought exo zombies were evil, this guy is basically Satan.

I still had good fun with Infection, but it took longer to get into than Havoc‘s Outbreak map and requires an experienced group. I have hopes the final two Advanced Warfare DLC packs, slated for release in coming months, will set Exo Zombies back on the right path.

If you like Destiny, you should play Bloodborne

OPINION

While playing From Software’s Bloodborne compulsively over the last couple of weeks (read our review here), my mind repeatedly wandered to another game that for a long time had an equally strong grip on me: Bungie’s Destiny.

Admittedly, the two seem completely unrelated on the surface. One is an American-made sci-fi first-person shooter that takes place in the future on planets all over the solar system, while the other is a Japanese fantasy role-playing game set in what looks like a 19th century European city with a dark, gothic vibe.

But if you dig a bit deeper there some undeniable similarities. So many, in fact, that I propose if you like one you may well find you’ll love the other – even if you don’t normally go in for sci-fi shooters or fantasy RPGs.

Let’s take an inventory of some elements shared by both games.

First is difficulty.

While Destiny is pretty easy through most of its story, much of the game’s long-term appeal relies on endgame challenges that can be extremely formidable. Post-campaign strike and mission modifiers like Heroic and Nightfall make for some incredibly difficult sessions, and Raids are basically an exercise in punishment the first couple of times you try them.

Bloodborne, meanwhile, starts hard and rarely lets up. You die a ton, quickly get used to it, and then soldier on.

Bungie/ActivisionDestiny is big and weird and entirely its own thing.

The mutual concept here is that a special satisfaction is derived from a sense of having achieved something that was not easy. The minds at Bungie and From Software understand and exploit this idea, even if they have a different philosophy on how to introduce players to their games’ respective extreme difficulty challenges.

Both developers also have a keen sense of how to reward players via complex and intriguing loot systems.

Many people continue to play Destiny even after they’ve seen just about everything it has to offer simply to earn better gear. Part and parcel to this process is slowly upgrading your weapons and armour with scarce currencies that can take days or even weeks of play to acquire.

Similarly, Bloodborne’s weapon upgrade system demands players find multiple types of rare resources to increase their stats. The quest for this loot is a key part of the game; finding new Blood Stones and Blood Gems confers a ripple of excitement at the realization you’ve just earned the means to make your favourite implement appreciably more powerful.

Also true: Both game rely heavily on players’ willingness to play and replay and then play again the exact same maps fighting the same enemies with more or less the same objectives.

I’ve played all of Destiny‘s missions and strikes at least five or ten times each, and I’ve wandered through many of the same areas in Bloodborne a dozen or more times (either due to failing and restarting or in order to grind for treasure and level up).

Why would anyone do this? Because the combat in both games is just so bloody fun.

Sony/From SoftwareBloodborne will kill you. You'll love it.

The mechanics governing Destiny‘s shooting action are simply brilliant. Bungie took everything it learned from its Halo games and tweaked it to make it even better. The fighting simply feels good, full stop.

And the same can be said about Bloodborne‘s melee battles, which, while daunting, empower players with tight and responsive controls that are intuitive to learn and a pleasure to use once mastered.

The delight drawn simply from engaging enemies, regardless of why or where, is something close to addictive in both games.

The final key element these two games share is multiplayer.

Destiny and Bloodborne both employ partially open worlds in which the existence of other players is often more felt than actually perceived. But when you need help with a specific mission or boss both games make it pretty easy to hook up with either friends or strangers* for a shared experience.

This creates a brief but tangible sense of camaraderie as you and maybe one or two others work together to defeat daunting foes, while simultaneously functioning as a bridge between single player and online games for those not necessarily inclined to step outside traditional solo campaigns.

The point I’m try to make is that while Destiny and Bloodborne might outwardly seem to have about as much in common as a steak and a salad, once you peel away their surface layers the ways in which they seek to satisfy are strikingly similar.

Interested in playing a game with challenging and sublime combat? An intricate and brilliantly designed loot and leveling system? Optional, unintimidating multiplayer? Terrific longevity?

Take your pick. Bloodborne and Destiny both deliver on all counts.

They scratch the same itch.

*Well, Destiny usually does, anyway. Some missions – specifically Raids – don’t offer matchmaking with random players, which strikes me as just silly given the clear demand expressed and workarounds created by the game’s community.

Microsoft Corp enhances backup and recovery on Azure: News tech leaders need to know

The Financial Post rounds up recent news that technology leaders need to know:

Major flaw in InnGate service patched

ZDNet reports that ANTlabs has patched a vulnerability that allowed unrestricted access in some models of its InnGate hotel WiFi gateways. ANTlabs said in an advisory that it is working with partners to patch affected systems. Security firm Cylance says that 277 devices in 29 countries — including the U.S., Cuba, Australia and Italy — were vulnerable to exploit. A number of unnamed “affluent” hotels were reportedly among those affected by the security problem.

Programs with the most security vulnerabilities in 2014

Secunia Labs’ annual report on software vulnerabilities showed an 18% increase in vulnerabilities compared to the previous report. It also contained a few surprises. Google Chrome topped the list, with 504 vulnerabilities, followed by Oracle Solaris (483), Gentoo Linux (350) and Microsoft’s Internet Explorer (289). Mac OS X was in 13th place, with 147 vulnerabilities, compared to Microsoft’s Windows 8 in 20th place with 105 vulnerabilities.

Microsoft enhances backup and recovery on Azure

Microsoft has added online backups of Windows and Linux infrastructure-as-a-service (IaaS) VMs to its Azure Backup services. It is also previewing Azure Site Recovery disaster recovery continuous data protection technology.

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Oracle releases Learning Cloud

Oracle Learning Cloud enables employees at any level to create video product demos and other educational material to share with co-workers. HR or business leaders can then curate these and other assets, such as images, infographics, documents, or even massively open online courses (MOOCs) into learning tracks geared to specific departments and roles. It can be used in standalone fashion, but it’s also integrated with the Oracle Human Capital Management (HCM) Cloud and its employee profile systems.

HP launches Helion Rack

Informationweek reports that enterprise customers looking to build a private cloud can now purchase a HP Helion Rack pre-configured with OpenStack software. The system supports 100 nodes, with each node supporting up to 40 virtual machines.

Mobile device management added to Office 365

Microsoft has announced general availability of the promised mobile device management in Office 365. Customers with Office 365 subscriptions can use MDM for Office 365 to manage many types of mobile devices like Windows Phone, Android, iPhone, and iPad. The features are available at no extra charge.

Alarming lack of security in mobile apps, say Ponemon and IBM

A report from the Ponemon Institute and IBM shows what it describes as an alarming lack of security in the mobile apps companies develop for their customers. The report said, “Among the organizations, each spent an average of $34 million annually on mobile app development. Of this tremendous budget, however, only 5.5% is currently being allocated to ensuring that mobile apps are secure against cyber-attacks before they are made available to users. A full 50% of companies devote no budget to security.” Furthermore, companies do not scan their apps for vulnerabilities early enough, or often enough, putting customer information at risk.

 

Amazon Inc unveils Dash Button, a device that orders products instantly: No, this isn’t an April Fools joke

No – despite the strange timing of Amazon Inc’s Dash Button reveal, the company’s latest effort to allow customers to instantly order products such as laundry detergent and baby food, isn’t an elaborate April Fool’s joke.

The device can be mounted on almost any surface thanks to its adhesive strip backing, but Amazon advises users to place the Dash Button near household products they purchase frequently. With the Dash Button, if you run out of detergent, all you need to do is click the Wi-Fi-enabled device and Amazon’s network is instantly told to deliver the item to your home.

The means users wont be required to go to a traditional store to order additional diapers, soap or other household products, and instead, simply just need to press a button. Tide, Clorox and Huggies, as well as a variety of other brands, can be ordered in seconds with Amazon Dash, but the device is not compatible with all items sold on Amazon since each Dash button is brand specific.

[youtube=http://www.youtube.com/watch?v=NMacTuHPWFI&w=640&h=390]

The Dash Button is able to do this because it requires the user’s credit card information and order quantity to be stored on file ahead of time. The device has also been specially programmed to prevent accidental multiple orders by not allowing the product to be shipped an additional time until the item that was ordered previously arrives at your home.

Dash Button is tied to Amazon’s US$99-a-year Amazon Prime membership plan, which gives subscribers free two-day shipping on most items. According to Bloomberg, over the last few months Amazon has also been expanding its popular one-hour delivery service.

In 2014 Amazon posted its first annual loss in 12 years as the company puts more money into speedier package delivery and its Amazon Prime Instant Video steaming platform, which recently acquired the sixth season of popular television show Community. Amazon has also recently begun to test delivery drones in Canada in order to avoid restrictive U.S. regulations.

AmazonAmazon's Dash Button might seem a little ridiculous, but it will also likely be useful.

The Dash Button has currently launched in a limited capacity and is only available to Amazon Prime members in the United States, with a limit of three buttons per customer.

The online response to Amazon’s new, strange Dash Button has been mixed, with many people speculating the device is an elaborate April Fools joke, especially given the strange timing of the Dash button’s announcement. However, Amazon confirmed to the Financial Post that the device is legitimate.

I love how all of twitter seems to be just as confused by whether or not #dashbutton is real, as I am.

— jon crowley (@joncrowley) March 31, 2015

Not sure if the @amazon #DashButton is an April Fools joke or not but I requested one either way http://t.co/MGvVoZwJkU

— Ryan Bates (@ItsRyanBates) March 31, 2015

Called Customer service, they told me it's legit. Still calling it ultimate AFD prank. "Introducing Amazon Dash Button #DashButton" @amazon

— Katy Brown (@pKatyBrown) March 31, 2015

Has @amazon started doing April Fool's Day or is the #DashButton a real thing?

— Dances with Trains (@snarkarina) March 31, 2015

Last year Amazon revealed a similar product called Dash, a 15cm long U.S.-only device that scans barcodes and instantly delivers groceries to your door.

Dash Button is currently exclusive to the U.S.

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With files from Bloomberg.com

 

Twitter Inc’s Periscope tells viewers the exact location someone is live streaming from

Privacy and social media are often at odds with one another, and this trend continues with Twitter Inc’s new mobile live streaming app Periscope.

What many Periscope users might not realize is the exact location you’re live-streaming from is displayed on a map under your stream. Viewers can even zoom in to see individual street names and pinpoint almost the exact location someone is streaming from.

Periscope launched last Thursday on iOS devices, quickly eclipsing Meerkat, the first live streaming app to popularize the concept of streaming mundane life live on the Internet. The Twitter-owned app allows users to live broadcast video and audio from their smartphone directly to the Internet. Viewers can respond with hearts and comments, and live streams can also be backed-up and watched at a later date.

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Almost all of Periscope’s streams are sourced directly from users, rather than businesses or media corporations, and often cover a wide variety of subjects: pets, eating, teenagers sleeping, and in general, random everyday life activities. And when someone is live streaming, they inherently give away more information than a tweet or static photo. The clothing a streamer is wearing, the location they’re in and even potential uncensored comments from both users and anyone in the area, will be instantly broadcasted online.

However, Periscope isn’t the first application to allow users to pinpoint their location to followers or viewers. Instagram also includes this option via the app’s Photo Map feature, although the image-focused social network asks users if they want to include their location in their live stream before posting.

Disabling location is simple in Periscope and only requires the user to tap an option above the “start broadcast” button, but this also removes a big part of what makes the mobile live streaming app fascinating. Viewers will no longer be able to tell if someone is streaming from Toronto or Mexico City.

There are a variety of methods to circumvent this issue Periscope could easily implement. Perhaps different levels of location could be included in the app, pulling the streamer’s location back to either a country, state/province, city, or even the specific event a user is broadcasting, similar to video game live streaming platform Twitch’s “what game are you streaming” feature.

Of course this could create further issues, mainly that users could now falsely indicate their location, something that will likely frequently occur if a change such as this were to be implemented in Periscope.

Here’s what Facebook Inc’s new office (complete with a sprawling nine-acre garden rooftop) looks like

Facebook Inc. has moved into the company’s new 430,000-square-foot complex in Menlo Park, Calif., which chief executive Mark Zuckerberg says features “the largest open floor plan in the world.”

The office is called MPK 20 (for “Menlo Park, Building 20″) and was designed by Canadian-born Frank Gehry — the renowned architect behind the Guggenheim Bilbao in Spain and Los Angeles’ Walt Disney Concert Hall.

For Facebook’s new office, Mr. Gehry created a space with “lots of small spaces where people can work together… move around and collaborate with anyone here,” Mr. Zuckerberg wrote in a Facebook post. The social media giant’s vice president of global real state, John Tenanes, told Wired that “you can pretty much see all the way down the building.”

The building is topped with a sprawling nine-acre park, complete with walking trails and green spaces. According to Wired, it blends with the lowlands of Menlo Park, similar to how New York City’s High Line garden complements the urban landscape in Chelsea and the Manhattan Meatpacking District.

Here’s what else Mr. Zuckerberg had to say about the new building, which can hold about 2,800 Facebook employees:

The building itself is pretty simple and isn’t fancy. That’s on purpose. We want our space to feel like a work in progress. When you enter our buildings, we want you to feel how much left there is to be done in our mission to connect the world.

Facebook isn’t the only tech giant that’s moving into new digs. Apple Inc.’s construction of a new “spaceship”-like campus that features a $161-million underground auditorium for press events is well underway. Google Inc. also recently submitted a proposal for a futuristic campus in Mountain View, Calif., featuring large translucent canopies.

To show off its new space, Facebook invited users from its photo-sharing platform Instagram to explore MPK 20. Here’s a look inside:

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Jay Z’s weird populist pitch for Tidal: Pay these pop stars more money

The star-studded unveiling of Jay Z’s new streaming music service, Tidal, had the unlikely overtones of a lefty political rally. Beyoncé Knowles, Kanye West, Daft Punk, Jack White, and Madonna took the stage to listen to Alicia Keys give a vague, stirring speech about the power of music, with quotes from both Jimi Hendrix and Friedrich Nietzsche. Music’s biggest stars appeared in a product-launch video that bemoaned the power of Silicon Valley, which stands accused of eclipsing the pop icons of the music industry. “Right now they’re writing the story for us,” said Jay Z in the video. “We need to write the story ourselves.”

Musicians of the world, unite!

Jay Z is following through on his rhetoric in one significant way. Over half of Tidal, which the rap star bought in January for US$56 million, will be owned by the artists whose music it features. Many artists have felt cheated by the financial arrangements offered by dominant streaming services such as Spotify and Pandora, so an alternative that lines their pockets directly will be welcomed. But if populism is Tidal’s main differentiating feature, the newcomer faces challenges. No one on stage on Monday seemed the starving artist type — and there was no shortage of cynicism on Twitter as artists used the platform to hype the launch in the hours before the press conference.

As it stands, the economics of the music industry work well for consumers, even if things prove unsustainable in the long run. In exchange for enduring ads or ponying up a monthly price on par with a few lattes, listeners can access vast catalogs of albums from past and present that would have cost a small fortune to amass in the compact disc era. The record labels and pop stars have understandably resisted any additional downward pressure on prices. Apple was unsuccessful in its attempts to offer a Spotify-like service for US$8 a month, and there is increasing hostility among artists to free versions of streaming subscription services. Taylor Swift’s decision last year to pull her catalog from Spotify helped turn the spotlight on this backlash. Tidal doesn’t offer a free, ad-supported tier of service.

Jamie McCarthy/Getty Images for Roc Nation Usher, Rihanna, Nicki Minaj, Madonna, Deadmau5, Kanye West, JAY Z, and J. Cole onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City.

Tom Silverman, founder and chief executive of the record label Tommy Boy, sees the introduction of Tidal as the latest salvo in an intensifying conflict between musicians and the technology. “These artists are sick of technologies devaluing their art into ‘content’ and it seems like they’re not going to take it anymore,” he says. “I don’t think it will end with Tidal.”

Artists have an incentive to push consumers toward paid subscriptions, rather than digital radio or — even worse, from Silverman’s perspective — ad-supported services such as YouTube. In a recent analysis, Silverman found that the average revenue per user to the music industry for paid subscription services was US$57, compared to US$7.47 for digital radio and under US$4 for YouTube, Vevo, and the free tier of Spotify.

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There’s a significant challenge for the worker’s paradise that is Jay Z’s streaming music: Tidal expects consumers to willingly pay more than they do now. A month of Tidal costs US$9.99 in the U.S. for desktop-only access, the same price as an ad-free Spotify account that includes mobile access and high-def audio. To add mobile service to Tidal, the monthly price jumps to US$12.99. Want mobile listening and lossless audio that surpasses the sound quality of its rivals? Tidal wants US$25.99.

So how will Tidal pitch itself as a better deal than other, less-costly, paid services? There’s a lot of skepticism about hi-res audio, which some experts believe is above the threshold of human hearing; most industry observers think it will be a niche product. It seems more likely that a star-studded service such as Tidal will focus on exclusive content, and senior record label executives told Bloomberg News that Jay Z’s company is pursuing exclusive deals.

That could make Tidal similar to Vessel, a new video-subscription service that charges a monthly fee to watch videos before they are posted to YouTube. This kind of windowing would be relatively novel in music, although some artists have started to keep new releases from streaming services at first in a bid to drive record sales. Even then, however, artists will face a trade-off between cashing larger per-stream checks from Tidal while sacrificing the reach of competing services.

Whether people are willing to pay more for new releases or bonus content has yet to be seen. Streaming services are still having trouble getting people to pay at all — and turning those subscribers into profits. If Jay Z hopes to appeal to people’s sense of justice, he’s probably going to need a better pitch than guaranteeing that Rihanna will get a bigger paycheck.

Bloomberg News

You can now play Pac-Man on (pretty much) any Google map

You can now play Pac-Man on (almost) any street in the world.

The early April Fools stunt (it’s already April 1 in Australia) from Google is fairly simple. Now every map has a new button in the lower left hand corner that lets you play Pac-Man.

This means you can go to a map like this (the location of the National Post‘s office):

Google MapsThe area around the National Post's office.

And have it turn into this with the push of a button:

Google MapsAs an early April Fools stunt, Google Maps is now a fully-functional Pac-Man game.

The Pac-Man game works well, although some street maps are more ideal for the classic arcade-style gameplay than others.

The rule-set is traditional as well, appearing very similar to the original Pac-Man from the early 1980s and not the hyper-kinetic Pac-Man Championship Edition from 2007.

There are some areas of the world where the game doesn’t work, mostly if you’re too zoomed out or over a place that doesn’t have many roadways.

Microsoft Corp reveals Surface 3 laptop/tablet hybrid for students, mobile professionals

Microsoft Corp. launched a new laptop/tablet hybrid aimed at students and on-the-go professionals on Tuesday, the Surface 3. The new device starting at $639 in Canada is a less powerful, but more affordable version of the Surface Pro 3 that was released last year.

Rather than utilizing Intel’s latest line of 5th generation core processors, the Surface 3 is equipped with Intel’s new Quad-core Atom TM x7-Z8700 processor, a CPU comparable in terms of power to what is set to be featured in Apple’s new Macbook, an 1.1GHz Intel Core M processor. But unlike Apple’s upcoming Macbook refresh, the Surface Pro will not feature USB 3.0 Type-C connectivity, a strange decision considering the technology is cited as the future of USB.

While the Surface 3 will be adequate for everyday mobile activities such as web browsing or using a word processor, the less powerful Intel Atom line of energy-efficient processors will not be able to run programs like Adobe’s Photoshop or other resource intensive software.

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Unlike the less expensive mobile-focused Windows 7 RT Surface 2 released in 2013, the Surface 3 is set to take advantage of the full version of Windows 8.1, giving users access to all of Windows’ functionality.

The Surface Pro will come in two different storage sizes, 64 GB and 128 GB, and also offer two different memory variants, 2 GB of RAM and 4 GB of RAM, priced at $639 and $769 Canadian respectively. Microsoft has also stated it will offer a 4G LTE-ready version of the Surface 3 at some point in the future. In comparison, the Surface Pro 3 starts at $849 for the 64 GB Intel Core i3 version and goes up to $1,999 for the Intel Core i7 512 GB model.

The Surface 3 is also slightly smaller and sleeker than the Surface Pro 3, measuring in at 267 x 187 x 8.7 millimeters and 622 grams, compared to the Pro 3’s 290 x 201 x 9.1 millimeters and 800 grams.

The new device will be available for pre-order on March 31 in Canada and will be released on May 5. Similar to the Surface Pro 3, Microsoft says it will continue to sell essential accessories like the Surface 3 Type Cover (which is slightly smaller than the Surface Pro 3’s Type Cover given the device’s smaller screen size) and Surface Pen, separately at an additional cost. A year subscription to Microsoft Office 365 Personal is included with every Surface 3.

Microsoft says the Surface 3 will also be able to manage 10 hours of video-playback.

Apple Inc Q2 gross margins may surprise to upside

Strong iPhone demand through the second quarter of fiscal 2015 should produce revenue above the high end of Apple Inc.’s guidance range of US$52 billion to US$55 billion. The upside on the top line may come as little surprise to the company’s supporters, but the main lever for positive results for the period ending March 15 is likely to be gross margins.

RBC Capital Markets raised its gross margins estimate to 39.5% (the high end of Apple’s guidance) and expects further improvements, particularly as the company finds ways to mitigate its currency headwinds through initiatives such as supply chain contract changes.

RBC analyst Amit Daryanani also anticipates yield improvements, better product mix and pricing, and the ramp-up of the Apple Watch beginning in the June quarter to help results.

His new estimates for Q2, for which Apple will report results on April 27, stand at US$55.4 billion in revenue and US$2.14 in earnings per share, up from US$1.2 billion and US11¢, respectively. That compares with average analysts’ forecasts of US$55.42 billion and US$2.14.

“Our new estimates are predicated on stronger than expected iPhone units and gross margin upside for the quarter,” Mr. Daryanani told clients, adding that he expected continued strength from China due to Chinese New Year sales.

Meerkat vs. Periscope: Twitter’s new app set to dominate growing mobile live streaming space

Since launching late last week, Twitter’s new mobile live streaming app, Periscope, has exploded in popularity, and has been used by celebrities such as Aaron Paul, Seth Meyers and even Kevin Jonas, leading many to question how long a competing service, Meerkat, will be able to remain relevant.

Meerkat popularized the concept of live streaming in everyday life via a smartphone and an Internet connection last month at SXSW, even though rival services like Ustream have been available on mobile devices for years. But Twitter’s launch of Periscope last Thursday stole much of the initial hype surrounding Meerkat. Twitter acquired Periscope in January 2014 for a reported US$100 million.

In response to Periscope’s launch, Meerkat introduced new features the company hopes will bring the spotlight back on their app – recommendations of people to follow, a simple way to follow users from inside a live stream, and a new way to discover streams your friends like.

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Late last week Meerkat also announced it’s received US$14 million in additional funding, lead by Greylock Partners, as well as a variety of angel investors such as celebrity Jared Leto and YouTube’s founder Chad Hurley. The live streaming app’s latest round of funding reportedly puts the company at a valuation of approximately US$40 million.

Since its early March launch, Meerkat has amassed approximately 300,000 users. However, the service has recently been locked out of accessing Twitter’s social graph – a feature allowing users to bring their Twitter friends over to Meerkat – in an attempt to stifle the competing platform’s growth. Users will still be able to announce on Twitter that they are streaming via Meerkat, but lack of access to social graph also means users will no longer be automatically notified when a friend is broadcasting, unless they manually rebuild their social network in Meerkat.

Many industry observers expect only one mobile live streaming app will survive, given most people will not want to support both Meerkat and Periscope, especially considering both services offer similar features and the ability to easily share live events with friends. Periscope’s integration into Twitter’s ecosystem is similar to how the company amalgamated another one of its companion platforms, the short video sharing platform, Vine. However, removing social graph functionality gives Periscope a distinct advantage over Meerkat in terms of attracting new users.

PeriscopeTwitter's new live streaming application is called Periscope.

Shortly after launch, Periscope landed in the top-30 chart in the U.S. iOS app store, pushing Meerkat down to a ranking in the 500 area. However it’s important to note Meerkat’s highest ranking in the U.S. iOS app store was only 140, leading some to speculate the app’s popularity has been exaggerated by the amount of media coverage the app has recently received.

Along with the ability to sync with Twitter contacts, Periscope also offers a variety of capabilities Meerkat doesn’t, namely uploading replays of past live streams. If a user misses a stream in Meerkat, they’re unable to watch it later.

Neither Periscope or Meerkat are available on Google’s Android platform, although both services reportedly have Android versions of their apps in development.

With files from Business Insider

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